INFLUENCER MARKETING FOUNDATIONS

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  • Level: Beginner
  • Length: 50 Minutes
  • 9 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE INFLUENCER MARKETING FOUNDATIONS

This is the ultimate beginner course for Influencer Marketing. 

Influencer Marketing Foundations will show you what influencer marketing is, how it achieves business goals, and how to incorporate influencers into your marketing plan.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Introduction to Influencer Marketing
  • What influencer marketing is
  • The importance of influencer marketing
  • The strategic role of influencer marketing in your marketing plan
Lesson 2: Type of Influencers
  • Recognizing influencers
  • Types of influencers
  • Ways to use influencers to connect with audiences
Lesson 3: Influencers versus Advocates
  • How to identify advocates
  • An advocate versus an influencer
  • The roles of advocates versus influencers
Lesson 4: Influencer Marketing Case Study: Moto Z
  • How a business used influencer marketing
  • How the influencer program linked to business objectives
  • Translating an idea into a campaign
Lesson 5: Influencer Marketing Case Study: Canon
  • How a company used influencer marketing
  • How to define the relationship with influencers
  • Connecting an influencer program to business results
Lesson 6: Business Benefits of Influencer Marketing
  • The benefits of using influencer marketing
  • The objectives influencers can help your business accomplish
  • How to connect influencer marketing to your broader marketing goals
Lesson 7: Scale and Scope of Influencer Campaigns
  • Define the scope of influencer marketing
  • Match your objectives to the appropriate type of campaign
Lesson 8: Steps to Create an Influencer Marketing Plan
  • The steps in creating an influencer marketing program
  • An overview of how to validate and recruit influencers
  • Influencer campaign creation best practices
  • How to measure the success of your influencer campaign
Lesson 9: Influencer Marketing in Action
  • How one brand used influencer marketing
  • How influencers can drive business results
  • How influencers create authenic content

What You'll Learn

  • Articulate what influencer marketing is and why it matters.
  • Identify various levels and types of influencers.
  • Use influencers to connect with audiences.
  • Create an influencer marketing plan that matches your business objectives.
  • Execute an influencer marketing plan with best practices.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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