INFLUENCER MARKETING: EXECUTING AND MEASURING CAMPAIGNS

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  • Level: Intermediate
  • Length: 1 hr 20 min
  • Completion Certificate
  • 16 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE INFLUENCER MARKETING: EXECUTING AND MEASURING CAMPAIGNS

This is the ultimate course for executing and measuring campaigns for influencer marketing. 

Influencer Marketing: Executing and Measuring Campaigns will give you the exact roadmap to show you how to execute with excellence and measure your success.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Execution Overview
  • Why it is important to have a plan for execution
  • Combining brand value and balue to the influencer's audience
Lesson 2: Link to Business Goal
  • How to link your business goals to the execution plan
  • Determining the business goal for your campaign
  • Linking content to the business goals
Lesson 3: Content Collaboration
  • Create a plan for content creation
  • Balancing brand guidance with influencer creativity
  • Collaborating with influencers to improve content
Lesson 4: Execution Details
  • Key execution details to share with influencers
  • Details needed to execute a campaign effectively
  • Best practices for execution decisions
Lesson 5: Content and Delivery Requirements
  • The details needed to get strategic content from influencers
  • How to set clear expectations with influencers
  • The level of detail needed in setting influencer expectations
Lesson 6: Prescriptiveness of Execution
  • Various degrees of campaign prescriptiveness
  • Pros and cons of being prescriptive
  • Determining the right level of detail for your business and industry
Lesson 7: Content Approval Process
  • The importance of a content approval process
  • Choosing the right process for your organization risk
  • What to include in your approval process
Lesson 8: Creative Guidelines
  • Importance of creative guidance
  • Details of creative guidelines to share with influencers
Lesson 9: Promotion Plan
  • Why it is important for brands to have a promotion plan
  • The benefits of a promotion plan
  • Examples of how to promote influencer content
Lesson 10: Legal Considerations
  • Best practices for disclosing partnerships
  • Legal practices and risks for brands
Lesson 11: Measurement Overview
  • Why it is important to measure results of influencer activity
  • How to set up KPIs for influencer activity
  • Connecting KPIs back to business goals
Lesson 12: Measuring Success
  • The four factors to consider when measuing campaign results
  • How and why to measure campaign results
  • Going beyond common campaign metrics
Lesson 13: 3 Types of Metrics
  • The three types of metrics to use when evaluating your campaign
  • Quantitative metrics to evaluate success
  • Qualitative metrics to evaluate success
Lesson 14: Completing Measurement
  • Additional factors to measure results
  • Quantity, quality, and cost metrics evaluation of influencers
Lesson 15: Integrating Influencer Marketing
  • How to integrate influencers in. your full marketing strategy
  • Ways that influencers can augment existing marketing
Lesson 16: Reusing Influencer Content
  • Why you should reuse influencer content
  • How you can repurpose the content
  • The added value of attaining ownership influencer content

What You'll Learn

  • Articulate the steps to successful influencer campaign execution.
  • Apply best practices in executing influencer marketing campaigns.
  • Partner collaboratively with influencers to create impactful content.
  • Promote your influencers and their content to extend reach.
  • Evaluate legal risks in your execution.
  • Measure your success with common metrics.
  • Integrate influencers into the rest of your marketing.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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