INFLUENCER MARKETING: BUILDING A STRATEGIC PLAN

Write your awesome label here.
  • Level: Intermediate
  • Length: 50 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE INFLUENCER MARKETING: BUILDING A STRATEGIC PLAN

This is the ultimate course for building an influencer marketing strategic plan. 


To be successful with influencer marketing, you need to have a plan. Influencer marketing is powerful - but it requires a well-thought-out plan.

In this course, you'll learn a step-by-step method to create a clear strategy that delivers ROI. This is the ultimate course for identifying, recruiting, and validating influencers.

Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Strategic Plan Overview
  • Steps to building an influencer marketing plan
  • Connecting your strategy to your business goals
Lesson 2: Setting Goals
  • Defining the goals of your influencer program
  • Factors that make a strong goal 
  • Best practices to deliver focus in goals
  • Why strong goals matter
Lesson 3: Plan Details
  • Mapping out specific plan details
  • Key areas to define in your plan
  • Determining if plan will achieve results
Lesson 4: Content Creation
  • Best practices for influencer content
  • Components of great content
  • Partnering with influencers
Lesson 5: The Approach
  • Key considerations for working with influencers
  • Determining your approach to working with influencers
  • Linking your approach to your business objectives
Lesson 6: Compensation 
  • Calculating influencer value
  • Cost considerations when creating a budget
  • Developing a compensation structure for influencers
Lesson 7: Timeframe
  • Creating a timeframe
  • Timeframe considerations
Lesson 8: KPIs and Success
  • Determining influencer metrics
  • Linking influencer metrics to business metrics
  • Explaining campaign results

What You'll Learn

  • Identify the steps to creating an influencer marketing plan.
  • Analyze your marketing goals.
  • Create an influencer marketing plan that matches your business objectives.
  • Determine key campaign elements like approach, budget, and timeframe.
  • Execute an influencer marketing plan with best practices. 
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Global Leader

Boot Camp Digital, LLC BBB Business Review
Trustpilot

Get Tips & Tricks

Copyright © Boot Camp Digital