GOOGLE ANALYTICS (GA4)

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  • Level: Beginner
  • Length: 75 Minutes
  • 20 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE GOOGLE ANALYTICS (GA4)

This is the ultimate Google Analytics (GA4) course for beginners. 

Google Analytics (GA4) is a powerful tool to understand the performance of your digital marketing.

This course provides an overview of GA4 with a crash course on key features, tools, and functions.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: What is Google Analytics
  • What is Google Analytics
  • Why Google Analytics is important
Lesson 2: The Benefits of Google Analytics
  • The benefits of Google Analytics
Lesson 3: Data Streams
  • What data streams are
  • Available data streams.
Lesson 4: Events in Analytics
  • An overview of custom events
  • How to create a custom event
Lesson 5: Conversions in Analytics
  • What conversions are
  • Why conversions are essential to analytics
Lesson 6: Debugging Tool in Analytics
  • What the debugging tool is
  • How to use debug views
Lesson 7: Reports Overview
  • Why reports are available in Google Analytics
Lesson 8: Insights in Analytics
  • Accessing insights
  • Information provided by insights
Lesson 9: Real-Time Data
  • What real-time data is provided
  • Where to access real-time reports
  • Real-time data best practices
Lesson 10: Acquisition Overview
  • Defining acquisition
  • Users versus traffic
Lesson 11: User & Traffic Acquisition
  • Acquistion reporting channels
  • Key metrics
Lesson 12: User Engagement Overview
  • Trackable engagement information
  • Customizing engagement data
Lesson 13: Monetization Overview
  • Information monetization provides
  • Key monetization metrics
Lesson 14: Retention Overview
  • Information provided by retention metrics
  • Defining lifetime value of a customer
Lesson 15: User Report Overview
  • Data in user reports
  • Troubleshooting targeting issues
Lesson 16: Custom Report Overview
  • What a custom report is
  • Why custom reports are used
Lesson 17: Creating Custom Reports
  • Best practices for creating custom reports
Lesson 18: Explorer and Explorations Overview
  • Creating visualizations of data
Lesson 19: Advertising Overview
  • Information provided in advertising snapshot
Lesson 20: Creating a Google Analytics Plan
  • Google Analytics setup checklist
  • Determining the metrics that matter
  • Building analytics into your organization workflow

What You'll Learn

  • Articulate what Google Analytics is and the benefits of using it.
  • Implement events and conversions to track performance.
  • Use reports and insights.
  • Articulate and interpret key data available.
  • Implement a Google Analytics plan for your organization. 
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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