GOOGLE ANALYTICS (GA4)
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Level: Beginner
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Length: 75 Minutes
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20 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE GOOGLE ANALYTICS (GA4)
This is the ultimate Google Analytics (GA4) course for beginners.
Google Analytics (GA4) is a powerful tool to understand the performance of your digital marketing.
This course provides an overview of GA4 with a crash course on key features, tools, and functions.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: What is Google Analytics
Lesson 2: The Benefits of Google Analytics
Lesson 3: Data Streams
Lesson 4: Events in Analytics
Lesson 5: Conversions in Analytics
Lesson 6: Debugging Tool in Analytics
Lesson 7: Reports Overview
Lesson 8: Insights in Analytics
Lesson 9: Real-Time Data
Lesson 10: Acquisition Overview
Lesson 11: User & Traffic Acquisition
Lesson 12: User Engagement Overview
Lesson 13: Monetization Overview
Lesson 14: Retention Overview
Lesson 15: User Report Overview
Lesson 16: Custom Report Overview
Lesson 17: Creating Custom Reports
Lesson 18: Explorer and Explorations Overview
Lesson 19: Advertising Overview
Lesson 20: Creating a Google Analytics Plan
What You'll Learn
- Articulate what Google Analytics is and the benefits of using it.
- Implement events and conversions to track performance.
- Use reports and insights.
- Articulate and interpret key data available.
- Implement a Google Analytics plan for your organization.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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