GENERATIVE AI: USING AI THROUGHOUT THE CONTENT CREATION PROCESS

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  • Level: Intermediate
  • Length: 83 Minutes
  • 13 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE GENERATIVE AI: USING AI THROUGHOUT THE CONTENT CREATION PROCESS

AI is a powerful partner in content creation, but it can be used for more than just creating final content. AI can play a role in every stage of the content creation process - from ideas to measuring the impact.

In this course, you'll learn how to use AI at each stage of the content creation process.

We'll discover best practices for prompting at each stage, and how to create customized, specific, relevant, and authentic content with AI as your partner.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Strategically Using AI as a Content Partner
  • How to think of AI as a content partner vs just a writer
  • How AI can help at each stage of the content creation process
Lesson 2: Finished Result vs Process Prompts
  • When to prompt in stages vs finished product
  • Tips and best practices to determine the best prompting strategy
Lesson 3: Content Creation Process
  • Stages of content creation
  • How to use AI at each stage of the process
Lesson 4: Content Strategy
  • How AI can help define your content strategy
  • How to make smarter, data-driven strategic decisions before any content ideas or writing begins
Part 2
Lesson 5: Themes, Pillars, and Calendars
  • How AI can help build themes, pillars and calendars for content
  • Tips and best practices for prompting these content areas
Lesson 6: North Star Messaging
  • Why north star messaging is important
  • How to use AI to define a “North Star” messaging strategy 
Lesson 7: Topic Brainstorming
  • How to use AI as a brainstorming partner
  • Tips and best practices to prompt brainstorming
  • Creative and effective brainstorming prompts for content
Lesson 8: Lesson 8: Content Idea Refinement
  • How to evaluate ideas with the REAL framework·      
  • Importance of evaluation and refinement in choosing the best ideas
  • How to refine ideas with specific, strategic prompts
Lesson 9: Content Structuring with AI
  • How to use AI to build a structure or outline for your content
  • Benefits of using AI to build a structure before writing content
Part 3
Lesson 10:  Lesson 10: Creating Long-Format Content
  • Tips to create effective long-format content
  • Strategies to create better, more customized content
Lesson 11: Creating Short-Format Content
  • Tips and best practices for prompting short-format content
  • How AI creates short-form content with speed, creativity, and adaptability 
Lesson 12: Formatting Content with AI 
  • How to use AI to format content
  • How to elevate your content with advanced formatting with AI 
Lesson 13: Evaluating AI Content
  • How to use AI to evaluate content
  • Types of content evaluation and prompts 

What You'll Learn

  • Articulate the role of AI in creating content
  • Determine when to use AI for the process vs. the final result
  • Use AI to define your content strategy
  • Create content themes, pillars, and calendars with AI
  • Use AI for brainstorming, idea refinement, and north star messaging
  • Structure and format your content effectively with AI
  • Apply AI content best practices for short-form and long-form content
  • Evaluate AI content
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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