GENERATIVE AI: STRATEGICALLY USING AI FOR MARKETING

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  • Level: Intermediate
  • Length: 60 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE GENERATIVE AI: STRATEGICALLY USING AI FOR MARKETING

AI is transforming marketing, and the shift is happening faster than most teams realize.

This course shows you what AI really means for marketers, from faster execution and higher quality outputs to new opportunities in personalization, automation, and optimization.

You’ll learn where AI delivers the most value, where humans must stay in control, and how to shift from executing tasks to orchestrating strategy.

Walk away with the confidence and clarity to use AI as a competitive edge, not just a tool.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Why AI Matters for Marketers
  • What AI means in a marketing context
  • The unique value marketers add in AI-powered marketing
  • How to adapt the mindset of your marketing role for AI
Lesson 2: The Generative AI Landscape for Marketers
  • The AI tool landscape and how it applies to marketers
  • How AI is evolving across platforms
  • The functional AI landscape and how to apply it to your marketing
Lesson 3: AI Marketing Opportunities
  • How smart marketers are using AI strategically
  • How creativity, creation, personalization, automation and optimization can be completed with AI
  • How AI can support different marketing tasks
Lesson 4: Integration into Workflows and Teams
  • How to strategically use as a team
  • Areas where AI can add value, like campaign briefs, planning, approvals, reviews, and more
  • How AI can support team workflows and collaboration
Lesson 5: Using AI with Agencies and Freelancers
  • Who AI plays a role in work completed by external partners
  • How to create consistency and harmony in AI usage, parameters and outputs with external partners
  • Examples and ideas of how AI can improve relationships with partners
Part 2
Lesson 6: Marketing AI Assets for Scale
  • How and why scale is important for marketing
  • Types of assets that can create scale
  • How marketing AI assets improve speed and quality while maintaining consistency
Lesson 7: Brand Consistency at Scale
  • How to scale your brand consistently with AI
  • Types of tools and prompts to increase consistency
  • How to evaluate if your content is on brand
Lesson 8: AI Limitations and Risks
  • The limitations and risks of using AI
  • How hallucinations, bias, lack of creativity, data sensitivity, accuracy, and copyright issues impact AI results
Lesson 9: AI in Marketing Watchouts
  • How to become a responsible AI marketer
  • How to maintain brand consistency with AI
  • How to avoid outsourcing human thinking to AI
Lesson 10: Future-Proof Your Career with AI
  • How to future-proof your career with AI
  • How AI will change marketing skills

What You'll Learn

  • Articulate how AI impacts marketers
  • Apply the AI landscape to marketing tools
  • Use AI for different marketing applications
  • Integrate AI into marketing teams and workflows
  • Use AI strategically when working with freelancers and agencies
  • Create strategic assets to scale marketing while maintaining quality and consistency
  • Apply the limitations and risks of generative AI for marketing
  • Identify the key watchouts of AI in marketing
  • Create a plan to future-proof your career with AI
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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