GENERATIVE AI:
MARKETING USE CASES

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  • Level: Intermediate
  • Length: 77 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE GENERATIVE AI: MARKETING USE CASES

Marketers have enormous potential to gain speed, quality, and consistency from AI. The biggest challenge is often finding opportunities to use it.

This course shows you use cases for marketers with AI.

Gain practical insights on how to best complete different tasks and tips, tricks, strategies, and best practices to get the most out of AI in marketing scenarios.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: AI Mindset for Marketers
  • The generative AI marketing mindset shift for marketers
  • How to think of your role as an orchestrator
  • How to use AI efficiently and strategically across 
Lesson 2: AI for Marketing Strategy
  • How to use AI for different aspects of marketing strategy
  • How AI plays a role in defining strategic marketing content
  • Tips to create better strategic content
Lesson 3: AI in Content Marketing
  • How to use AI to create content
  • How AI can support every stage of the content creation process
Lesson 4: AI in Brainstorming
  • How to use AI for brainstorming
  • Why AI is a great brainstorming partner
Part 2
Lesson 5: AI-Powered Advertising
  • How AI is integrated into advertising delivery
  • How generative AI is being used to build and optimize creative
  • The benefits of AI auto-optimization in advertising
Lesson 6: AI as a Research Assistant
  • How to use AI as a research assistant
  • Types of marketing research you can use for AI
Lesson 7: AI for Personalization
  • How AI can be used for personalization
  • Prompting tips and watch-outs for using AI to personalize
Lesson 8: AI for Analytics and Reporting
  • How to use AI to analyze data files and reports
  • Use cases of AI for data
  • Tips and tricks to get more out of AI data analysis
Part 3
Lesson 9: AI for Tactical Marketing Tasks
  • How AI can be used for tactical marketing tasks
  • Ideas and insights to use AI for various marketing tasks
Lesson 10: AI as a Coach
  • How to use AI as a strategic coach
  • Ways to provide AI with information for coaching
Lesson 11: AI as a Second Brain
  • How to use AI as a “second brain”
  • How to use AI beyond individual tasks for deeper thinking

What You'll Learn

  • Adjust your mindset to use AI as a marketer strategically
  • Apply AI to develop marketing strategies
  • Create content with AI
  • Use AI as a brainstorming tool
  • Apply AI to various aspects of your digital advertising strategy
  • Harness AI as a research assistant
  • Use AI for personalization and customization
  • Conduct analysis and use AI for data forecasting
  • Use AI for tactical marketing tasks
  • Create AI coaches to improve your effectiveness
  • Use AI as a "second brain" and a strategic thought partner
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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