GENERATIVE AI: CREATING A TONE OF VOICE AI GUIDE

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  • Level: Intermediate
  • Length: 60 Minutes
  • 16 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE GENERATIVE AI: CREATING A TONE OF VOICE AI GUIDE

AI content can be generic and "sound like AI". Creating a clear tone of voice for AI to use when creating content guides AI to your writing style.

A well-written tone of voice helps AI generate content consistently on-brand, and not "sounding like AI."

This course shows you how to effectively prompt AI with your tone of voice for your personal writing style or brand voice.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Why Tone of Voice Matters
  • Why having a clear and consistent tone of voice matters
  • Why AI requires tone of voice guidelines
Lesson 2: Defining Tone of Voice
  • What tone of voice is
  • Elements of tone of voice
Lesson 3: Tone of Voice Examples
  • Examples of brand tone of voice
  • How brands make their tone distinctive
Lesson 4: Audit Your Tone of Voice
  • How to audit your brand tone of voice with AI
  • Questions to ask in a tone of voice audit
Lesson 5: Competitive Analysis
  • How to use AI to conduct competitive tone of voice audits
  • Questions to ask when conducting competitive audits
Lesson 6: Inspirational Analysis
  • How an inspirational analysis can inform your tone of voice
  • How to conduct an inspirational audit to strengthen your own tone of voice
Lesson 7: AI Tone of Voice Toolkit
  • Why an AI tone of voice toolkit is important
  • Elements of an AI tone of voice toolkit
Lesson 8: Create a Prompt Swipe File
  • What an AI tone of voice swipe file is
  • Elements of a tone of voice swipe file
Part 2
Lesson 9: Create Tone Blocks
  • What tone blocks are and why to use them
  • How to create and use tone blocks to build a consistent brand voice with AI
Lesson 10:Create Templates and Merge Fields
  • What templates and merge fields are how to use them
  • How templates and merge fields preserve your brand tone of voice
Lesson 11: Create Tone of Voice Reference Documents
  • What reference documents are and how they preserve tone of voice
  • How to choose the right reference documents
Lesson 12: Create a Tone of Voice Resource
  • What a tone of voice resource and why to use it
  • How to create your own AI tone of voice resource
Lesson 13: Train a Tone of Voice AI
  • How and why to create a tone of voice custom AI
  • The benefits of a custom tone of voice AI
  • Tips to create a great tone of voice AI writer or editor
Lesson 14: Optimize Tone of Voice Guidelines
  • How to optimize your brand tone of voice assets and guidelines
  • Why optimization and testing are required
Lesson 15: Tone Refinement Techniques
  • Why tone of voice refinement techniques are important
  • How to apply refinement techniques like berfore and after, dos and don'ts, and examples with commentary
Lesson 16: A/B Test Your Tone Assets
  • A/B test your tone of voice elements to refine over time
  • How to isolate specific elements for testing

What You'll Learn

  • Articulate what a brand tone of voice is and why it matters
  • Audit your tone of voice and your competitors'
  • Find tone of voice inspiration and incorporate elements into yours
  • Create an AI tone of voice toolkit
  • Build prompt swipe files and tone blocks
  • Create tone of voice templates and merge
  • Build AI tone of voice reference documents
  • Create a custom AI and AI resources to match your tone
  • Optimize and refine your tone guidelines
  • A/B test your brand tone of voice assets
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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