FACEBOOK: PAGE FOUNDATIONS

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  • Level: Beginner
  • Length: 55 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE FACEBOOK: PAGE FOUNDATIONS

A Facebook Page is the primary way a business establishes their presence on Facebook.

A Page is a free way to establish your business presence and connect with your audience.

In this course, discover the core elements of planning your Facebook Page and apply the best practices to make your page a success.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Build a Facebook Page Plan
  • Steps for building a plan for your Facebook Page
  • Why having a plan is important
Lesson 2: 6 Ps to Establishing Your Facebook Presence
  • The 6 Ps framework for maintaining your presence and how to apply it
  • How to build a plan to apply each of the Ps for your Page
  • Best practices for each stage of maintaining your presence
Lesson 3: Facebook Page Overview
  • Key elements of a Facebook Page
  • How Facebook Pages can be customized for different businesses
Lesson 4: Facebook Algorithm
  • Goal of the Facebook algorithm
  • How the algorithm works and signals the algorithm uses
  • How to optimize your strategy to perform well in the algorithm
Part 2
Lesson 5: Facebook Content Strategy
  • How to build a content strategy for your Facebook Page
  • Best practices for your Facebook content plan
  • Elements of a Facebook post
Lesson 6: Facebook Insights Overview
  • How Facebook Insights provides data about Page performance
  • Different data included in Facebook Insights and how to use it
Lesson 7: Create a Page Plan
  • Steps to create and launch your Facebook Page
  • Ongoing requirements to manage your presence

What You'll Learn

  • Articulate how Facebook's algorithm works.
  • Apply the algorithm to your Facebook strategy.
  • Create content that performs well in the algorithm.
  • Apply the 6 Ps framework to maintain your Facebook presence.
  • Articulate the features and functions of a Facebook Page.
  • Create a Facebook Page content strategy.
  • Apply best practices when defining your strategic content.
  • Analyze Page results with Facebook Insights.
  • Create a plan for your Facebook Page.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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