META ADS: FOUNDATIONS FOR BUSINESS
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Level: Beginner
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Length: 50 Minutes
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5 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Amanda Robinson
WHY YOU'LL LOVE META ADS: FOUNDATIONS FOR BUSINESS
This is the ultimate beginner course for Meta Ads: Foundations for Business.
Meta ads are used by businesses to reach their existing customers and attract new customers. Meta ads are easy to start with, low-cost, have tremendous targeting, and can provide mass reach.
This course will give you an overview of Meta ads and how to use them for your business.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: What are Meta Ads?
- What Meta ads are
- Basic elements of a Meta ad
- Why Meta ads are effective for businesses
- How Meta uses machine learning in ads
Lesson 2: Benefits of Meta Ads
- Benefits of Meta ads for businesses
- How Meta ads fit within the marketing funnel
- Met ad's targeting features
Lesson 3: Meta Ad Mistakes to Avoid
- Common Meta ad mistakes to avoid
- Importance of managing expectations when creating ads
- Set a clear goal for an ad campaign
- How to use metrics to measure the success of an objective
Lesson 4: Boosting Posts versus Ads Manager
- Differences between boosting a post and using Ads Manager
- How to boost a post
- Describe the characteristics of Ads Manager
- Best practices for using Ads Manager
- Determine when to boost a post or use Ads Manager
Lesson 5: Meta Ads Strategy
- Components of a Meta ads campaign structure
- Ad campaign choices
- Ad set options
- Ad choices
What You'll Learn
- Articulate what Meta ads are and why they are essential.
- Explain the benefits of using Meta ads.
- Avoid common mistakes when creating ads.
- Differentiate between boosting a post and running an ad.
- Create an ad plan based on the critical elements in an ad strategy.
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MEET YOUR INSTRUCTOR
AMANDA ROBINSON
AMANDA ROBINSON
Amanda Robinson is the Founder and CEO of The Digital Gal Inc., a globally recognized brand specializing in paid digital advertising. Amanda is an international speaker, consultant, and educator known for her expertise in Facebook advertising.
She is a published author of the Ultimate Guide to Social Media Marketing through Entrepreneur Press and is regularly featured as a guest on social media-related podcasts.
She has taught over 1,000 business owners and entrepreneurs how to manage their own Facebook advertising. Amanda is a Member of Agorapulse’s Social Media Advisory Board comprised of top industry influencers and agency owners around the world. Working remotely and having traveled extensively coast to coast across Canada and the United States, Amanda truly grasps the differences in audiences across the North American market.
Connect with Amanda on LinkedIn
She is a published author of the Ultimate Guide to Social Media Marketing through Entrepreneur Press and is regularly featured as a guest on social media-related podcasts.
She has taught over 1,000 business owners and entrepreneurs how to manage their own Facebook advertising. Amanda is a Member of Agorapulse’s Social Media Advisory Board comprised of top industry influencers and agency owners around the world. Working remotely and having traveled extensively coast to coast across Canada and the United States, Amanda truly grasps the differences in audiences across the North American market.
Connect with Amanda on LinkedIn
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