FACEBOOK: BUSINESS FOUNDATIONS

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  • Level: Beginner
  • Length: 60 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE FACEBOOK: BUSINESS FOUNDATIONS

Facebook is the largest social network with the most users. It is a tremendous marketing opportunity with established ROI and marketing channels.

Facebook offers much more than Pages and Ads. Businesses can also harness Marketplace, Messenger, Events, Groups, Shops, and more.

This course shows you how Facebook can add value to your business strategy.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Facebook for Business Overview
  • The size and scale of Facebook as a social network
  • Why businesses use Facebook as a marketing channel
  • The relevance of Facebook for businesses
Lesson 2: Benefits of Facebook for Business
  • Benefits of Facebook for business
  • How Facebook can deliver business value and growth
Lesson 3: Limitations of Facebook for Business
  • Drawbacks of Facebook for business
  • Resources and effort required to be effective on Facebook
  • Challenges and frustrations marketers face when using Facebook
Lesson 4: Facebook Business Features Overview
  • Different features available for businesses to use
  • How businesses can use groups, events, marketplace, messenger, and more to achieve goals
Part 2
Lesson 5: Facebook Marketing Strategy
  • How Facebook integrates with your marketing strategy
  • How Facebook impacts different marketing funnel stages
  • How different Facebook tools can achieve different objectives
Lesson 6: Facebook Business Setup
  • The difference between a Page and a profile, and when to use each
  • How Pages and profiles are connected
Lesson 7: Researching Competitors on Facebook
  • How to research competitors on Facebook
  • How to use Page transparency features to learn about Page management
  • How the Facebook Ads Library lets you view competitive ads
Lesson 8: Role of Paid Ads on Facebook
  • Why businesses use paid ads as part of their strategy
  • The difference between boosting a post and running an ad
  • How ads help you achieve your goals

What You'll Learn

  • Articulate why businesses use Facebook.
  • Apply the benefits of Facebook to your strategy.
  • Apply the limitations of Facebook to your strategy.
  • Integrate Facebook into your marketing plan.
  • Apply the strategic role of Facebook to the marketing funnel.
  • Differentiate between Pages and profiles.
  • Research competitors on Facebook.
  • Artivulate the role of paid ads on Facebook.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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