FACEBOOK: CREATE AND OPTIMIZE YOUR PAGE

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  • Level: Beginner
  • Length: 50 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE FACEBOOK: CREATE AND OPTIMIZE YOUR PAGE

To establish your business or professional presence on Facebook, you'll create a Facebook Page.

This is your official business presence on Facebook. Learn exactly how to create and optimize your Page to position your brand and achieve your goals effectively.

This course shows you the best practices, tips, and tricks for creating and optimizing your Page.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Setting Up a Facebook Page
  • How to set up a Facebook Page for a business, professional, or organization
  • Why choosing the right Page category is important
  • Best practices for choosing Page categories
Lesson 2: Best Practices for Page Visuals
  • How Page visuals appear across the Facebook platform
  • Best practices for profile images
  • Best practices for cover photos
Lesson 3: Page Naming Best Practices
  • The difference between a name and a username
  • How your names impact your visibility on Facebook
  • Best practices for Page names
Lesson 4: Page Intro and Detail Sections
  • What the Page intro and details sections are
  • Best practices for each section
  • Tips to creating compelling, on-brand Page text
Part 2
Lesson 5: About Section Best Practices
  • What the About section is and why it is important
  • Best practices to optimize the About section for your Page
Lesson 6: Customize Call to Action (CTA) Button
  • The purpose and value of a CTA button
  • CTA button options
  • Best practices for the button
Lesson 7: Additional Sections and Tabs
  • What the tabs and additional sections are
  • How to customize and optimize these sections

What You'll Learn

  • Articulate why setting up your Page strategically is essential.
  • Research other Pages for ideas and inspiration.
  • Optimize your Page visuals to grow your brand and stand out.
  • Customize your username and name to make your brand easy to identify.
  • Optimize Page sections like intro, details, and about.
  • Set up tabs to establish your Page content.
  • Customize your Call-To-Action button to get results from your Page.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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