Email Marketing:
Subject Lines

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  • Level: Intermediate
  • Length: 50 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Melissa Byers

WHY YOU'LL LOVE EMAIL MARKETING: SUBJECT LINES

This is the ultimate Email Marketing Subject Lines course.

Over 47% of email recipients decide whether or not to open an email based solely on its subject line.

This intermediate course combines pro tips for creating compelling subject lines with a strategy for driving open rates with them. 

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Why Subject Lines Matter
  • The goals of your subject line
  • How subject lines are tied to open rates and overall deliverability
  • What your subject line does to drive your email marketing ROI
Lesson 2: Measuring Subject Line Effectiveness
  • How your subject lines impact your overall performance
  • Evaluate your action rate – and what it means if people don’t take action
  • How negative feedback can be useful in improving subject lines
Lesson 3: Subject Line Best Practices
  • Best practices to apply to every subject line
  • How to maximize every character in your subject line, including emojis
  • How to personalize subject lines in a meaningful way
Lesson 4: Preview Text Optimization
  • What preview text is and why it matters
  • How preview text can drive email opens
  • Best practices for creating preview text copy
Lesson 5: Types of Subject Lines That Get Results
  • Categories subject lines typically fall into
  • How to audit subject lines and preview text combo
  • How to apply inspiration from email marketing and apply it to your strategy
Lesson 6: Testing Subject Lines
  • The purpose and value of testing subject lines
  • Best practices for subject line tests
  • How to interpret subject line tests

What You'll Learn

  • Articulate the importance of subject lines.
  • Create compelling email subject lines that drive opens with best practices.
  • Determine the success of your subject line suing email marketing measurements.
  • Craft preview text that enhances your email subjecct lines and supports opens.
  • Use different subject line types to increase the appeal of your emails.
  • Run effective email subject line tests to learn more about what resonates and performs best with your recipients.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
MELISSA BYERS

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.



Connect with Melissa on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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