Email Marketing:
Subject Lines
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Level: Intermediate
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Length: 50 Minutes
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6 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Melissa Byers
WHY YOU'LL LOVE EMAIL MARKETING: SUBJECT LINES
This is the ultimate Email Marketing Subject Lines course.
Over 47% of email recipients decide whether or not to open an email based solely on its subject line.
This intermediate course combines pro tips for creating compelling subject lines with a strategy for driving open rates with them.
Over 47% of email recipients decide whether or not to open an email based solely on its subject line.
This intermediate course combines pro tips for creating compelling subject lines with a strategy for driving open rates with them.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: Why Subject Lines Matter
Lesson 2: Measuring Subject Line Effectiveness
Lesson 3: Subject Line Best Practices
Lesson 4: Preview Text Optimization
Lesson 5: Types of Subject Lines That Get Results
Lesson 6: Testing Subject Lines
What You'll Learn
- Articulate the importance of subject lines.
- Create compelling email subject lines that drive opens with best practices.
- Determine the success of your subject line suing email marketing measurements.
- Craft preview text that enhances your email subjecct lines and supports opens.
- Use different subject line types to increase the appeal of your emails.
- Run effective email subject line tests to learn more about what resonates and performs best with your recipients.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
MELISSA BYERS
MELISSA BYERS
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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