EMAIL MARKETING: SEGMENTATION & PERSONALIZATION
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Level: Advanced
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Length: 45 Minutes
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6 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Melissa Byers
WHY YOU'LL LOVE EMAIL MARKETING: SEGMENTATION & PERSONALIZATION
This is the ultimate Email Marketing Segmentation and Personalization course.
Use of these functions can dramatically improve email engagement and deliverability.
This advanced course develops an understanding of the core options for segmentation and personalization, best practices for integrating them into your email marketing, and live examples of how they’re used.
Use of these functions can dramatically improve email engagement and deliverability.
This advanced course develops an understanding of the core options for segmentation and personalization, best practices for integrating them into your email marketing, and live examples of how they’re used.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: Email Segmentation Overview
Lesson 2: How to Segment Your List
Lesson 3: Sending Segmented Emails
Lesson 4: Email Personalization Overview
Lesson 5: Integrating Email Personalization
Lesson 6: Relevant Personalization
What You'll Learn
- Distinguish between segmentation and personalization and how to use them together.
- Evaluate your email list for segmentation opportunities.
- Segment your list based on relevant factors.
- Create segmented emails with relevant personalization.
- Personalize emails to increase open and response rates.
- Evaluate for return on investment (ROI) when deciding whether or not to segment your list.
- Tactics for data collection that fuel segmentation and personalization.
- Ways to integrate segmentation and personalization into your plan.
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
MELISSA BYERS
MELISSA BYERS
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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