EMAIL MARKETING: PLATFORMS

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  • Level: Beginner
  • Length: 35 Minutes
  • 4 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Melissa Byers

WHY YOU'LL LOVE EMAIL MARKETING: PLATFORMS

This is the ultimate Email Marketing Platforms course. Features and functionality vary widely – as does their fee structure.

This beginner course develops understanding of the core functions of an email marketing platform, a framework for evaluating your needs, and a review of the most popular options. 

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: The Purpose of an Email Marketing Platform
  • The benefits of using an email marketing platform
  • How an email marketing platform saves time and money
  • How an email marketing platform provides compliance with regulations
  • Why an email platform improves deliverability
Lesson 2: Core Functions of Email Platform Marketing Platforms
  • Functions of an email marketing platform and why they matter
  • How to use design features to reduce costs and complexity
  • Why integration matters when creating a seamless experience for your email recipients
Lesson 3: Evaluating Email Platforms
  • How to think critically through the key features you need
  • How to make smart decisions based on your business needs
  • How to avoid a common trap in choosing a platform that wastes time and money
Lesson 4: Email Platform Reviews
  • How to choose the right email marketing platform for your business
  • Strengths and weaknesses of popular platforms by business size
  • Which types of businesses typically use which types of platforms

What You'll Learn

  • Define the purpose of an email marketing platform, including key functions.
  • Articulate the benefits of using an email marketing platform.
  • Create a list of features you need.
  • Evaluate the core functions of an email marketing platform.
  • Assess the most popular platform strengths and weaknesses.
  • Choose the best platform for your business.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
MELISSA BYERS

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.    

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.  

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.

Connect with Melissa on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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