EMAIL MARKETING FOUNDATIONS
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Level: Beginner
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Length: 40 Minutes
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6 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Melissa Byers
WHY YOU'LL LOVE EMAIL MARKETING FOUNDATIONS
This is the ultimate beginner course for Email Marketing Foundations.
Email is one of the most effective forms of marketing, and businesses doing it right are getting big results.
In this foundational course, you’ll learn how to strategically approach email marketing to build a list, create content that interests them, and entice them to take actions that align with your overall business objectives.
COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS
Course Outline
Lesson 1: Importance of Email Marketing
Lesson 2: Email Marketing and the Sales Funnel
Lesson 3: Trends in Email Marketing
Lesson 4: Email Regulations
Lesson 5: How to Build an Email Marketing Plan
Lesson 6: Email Marketing Execution
- Why businesses use email marketing
- How email marketing drives customers through the marketing funnel
- The average return on investment for email marketing
Lesson 2: Email Marketing and the Sales Funnel
- How to move people through the marketing funnel with email marketing
- The watch-out in using email marketing to generate awareness
- Examples of email marketing at each stage of the marketing funnel
Lesson 3: Trends in Email Marketing
- Trends for successful email deliverability
- Trends in email personalization
- Trends in email engagement
Lesson 4: Email Regulations
- What the CAN-SPAM Act is and how to send emails without violating it
- What the GDPR is and how to send emails without violating it
- Tools email providers use to support these regulations
Lesson 5: How to Build an Email Marketing Plan
- Steps to building an email plan
- How to apply the email plan steps to your business
Lesson 6: Email Marketing Execution
- The anatomy of an effective email
- The basics of building a list
- Factors that influence email open rates
What You'll Learn
- Articulate the importance of email marketing.
- Integrate email marketing into your business plan.
- Define your strategy for email marketing.
- Identify trends in email marketing and how they impact results.
- Apply email regulations to your execution.
- Create an email marketing plan.
- Include best practices in email plan execution.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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MEET YOUR INSTRUCTOR
MELISSA BYERS
MELISSA BYERS
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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