EMAIL MARKETING:
DELIVERABILITY
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Level: Advanced
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Length: 40 Minutes
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6 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Melissa Byers
WHY YOU'LL LOVE EMAIL MARKETING: DELIVERABILITY
This is the ultimate advanced course for Email Marketing deliverability.
Email marketing is very effective - assuming what you send is delivered. Over 21% of emails never reach the intended recipient.
Email providers are getting more sophisticated in filtering out marketing messages and blocking suspicious activity.
In this course, we'll tackle the most common obstacles standing between your email and the inbox.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: What is Email Deliverability and Why it Matters
Lesson 2: Email Folders and What Drives Categorization
Lesson 3: Measuring Email Deliverability
Lesson 4: Driving Email Deliverability
Lesson 5: Maintaining Email Domain Health
Lesson 6: Improving Email Deliverability
- What is email deliverability
- Why email deliverability matters
- Factors that impact your email deliverability
Lesson 2: Email Folders and What Drives Categorization
- How email providers organize the emails you send into various categories
- How those segments affect whether or not your email gets seen
- Tactics for getting your email into the intended recipient's primary inbox
Lesson 3: Measuring Email Deliverability
- Which deliverability metrics matter
- Why those deliverability metrics matter
- What to do next with your deliverability metrics
Lesson 4: Driving Email Deliverability
- How to keep a clean recipient list
- Successfully comply with email regulations
- How to send quality emails
Lesson 5: Maintaining Email Domain Health
- Protecting your email domain's reputation among email providers
- How to maintain DNS records
- How to avoid being blacklisted by email providers
- Factors in proper SMTP setup
Lesson 6: Improving Email Deliverability
- How to improve the quality of your emails to boost deliverability
- Why frequency matters in deliverability
- How engagement is tied to successful delivery
What You'll Learn
- Apply deliverability impacts your marketing campaigns.
- Determine if you've got a deliverability problem.
- Identify the causes of deliverability issues.
- Manage your email domain health to boost deliverability.
- Measure if your emails have deliverability issues.
- Create a plan for continually improving your deliverability over time.
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MEET YOUR INSTRUCTOR
MELISSA BYERS
MELISSA BYERS
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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