Email Marketing:
Content Optimization

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  • Level: Intermediate
  • Length: 65 minutes
  • 9 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Melissa Byers

WHY YOU'LL LOVE EMAIL MARKETING: CONTENT OPTIMIZATION

This is the ultimate intermediate course optimizing content for your email marketing strategy.

Take your emails from good to great. Learn how to create optimized and strategic emails and get results. Discover best practices for structure, design, copywriting, calls-to-action, images, and mobile.

Learn exactly how to create emails that actually work based on proven best practices in branding, personalization, and copyediting.

This course will enable you to create a practical framework for consistently creating compelling email content.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Email Content Optimization Overview
  • Strategically create successful emails.
  • Elements required to create and effective email.
  • Use the 9-second test to assess email effectiveness.
Lesson 2: Email Strategy Best Practices
  • Four strategic elements  of emails.
  • Choose a goal for emails.
  • Define the marketing funnel stage for your recipient.
  • Pare down complex messages into simple messaging.
  • Call-to-action options that get results.
  • Creating a cohesive email.
Lesson 3: Email Structure Best Practices
  • Structure email to keep the recipient's attention.
  • Determine the number of sections your email needs.
  • Elements to make emails scannable.
  • When, why, and how to use emojis.
  • Choosing email style that matches its purpose.
Lesson 4: Email Copywriting Best Practices
  • Creating copy to be audience-centric
  • Tactics for copy to drive action.
  • Creating a strong hook to keep audience interest.
Part 2
Lesson 5: Email Call-to-Action Best Practices
  • Use a call-to-action to get your email recipient to act.
  • Essentials of an effective call-to-action, including placement and format.
  • Why value proposition is vital to drive action.
Lesson 6: Email Images Best Practices
  • Use images to complement your copy.
  • Ways to balance the quality of image with load time.
  • Use alt text to boost image accessibility.
  • Bonus tips for creating digital images from mobile device.
Lesson 7: Email for Mobile Best Practices
  • Importance of optimizing for mobile.
  • Placement of critical messaging and call-to-actions.
  • Creating scannable, mobile-friendly emails.
Lesson 8: Email Content Optimization Checklist
  • Infuse your branding beyond color palettes and logos.
  • Personalization options and how they drive engagement.
  • Copyediting techniques that evoke mental imagery and emotion.

What You'll Learn

  • Articulate the strategy behind ever email before you start writing.
  • Apply email structure and design best practices.
  • Implement copywriting best practices that make every word count.
  • Discover call-to-action options that drive recipients to take action.
  • Optimize your email content for images and mobile.
  • Evaluate your emails based on the proven best practices that get results.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
MELISSA BYERS

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.

Connect with Melissa on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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