EMAIL MARKETING: CAMPAIGNS

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  • Level: Advanced
  • Length: 45 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Melissa Byers

WHY YOU'LL LOVE EMAIL MARKETING: CAMPAIGNS

This is the ultimate advanced course for understanding how to structure email marketing campaigns that match your customers' journey.

Email marketing campaigns automate a series of strategically planned emails. Their goal is to nurture leads, drive conversions, and engage customers with personalization at scale.

This course covers best practices and strategies for email campaigns that get results.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Email Marketing Campaigns Overview
  • Distinguishing between an email broadcast and an email marketing campaign
  • Common components of an email marketing campaign
  • Why marketers use campaigns over broadcasts
Lesson 2: Email Campaigns versus Newsletters
  • How to differentiate between a newsletter and a campaign
  • Different purposes of campaigns versus newsletters
Lesson 3: Benefits of Email Campaigns
  • Benefits of email marketing campaigns
  • How campaigns boost your relevancy among recipients
  • How campaigns contribute to your efficiency in creating email marketing messaging
Lesson 4: Email Campaigns for Customer Journey Stages
  • How to differentiate the different stages of the customer journey
  • Three common campaigns used at different stages in the customer journey
  • Identify entry points into each of the campaign types
Lesson 5: Using Segmentation in Email Campaigns
  • How to curate data to send segmented emails
  • Create meaningful segmentation for your emails
  • Tagging strategies that improve segmentation process
Lesson 6: Email Campaign Structure
  • Four questions that shape the structure of your campaign
  • How to develop a strategy for your campaign
  • How to identify the trigger best matched with your campaign to kick it off
Lesson 7: Email Sender Strategies
  • Strategy for choosing the email sender
  • Tips for varying promotional and personal emails
  • Incorporating and balance different types of emails
Lesson 8: Email Campaign Best Practices
  • How to align your campaign to the customer journey of your recipient
  • Ways to incorporate natural start points, end points, and exits for an optimized recipient experience
  • Ideas for adapting your campaign based on recipient action

What You'll Learn

  • Articulate the value and usage of email campaigns.
  • Design email marketing campaigns that match your customers' journeys.
  • Structure your email marketing campaigns to drive the results you need.
  • Develop meaningful segmentation that deepens relevancy.
  • Determine touchpoints that drive engagement.
  • Apply best practices to optimize your email marketing campaigns.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
MELISSA BYERS

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.  

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.

Connect with Melissa on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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