EMAIL MARKETING: BUILD A CONTENT PLAN

Write your awesome label here.
  • Level: Beginner
  • Length: 45 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Melissa Byers

WHY YOU'LL LOVE EMAIL MARKETING: BUILD A CONTENT PLAN

This key beginner course empowers marketers to develop an email marketing content plan that aligns with their business objectives.

This connects the dots between content and purpose before you write a single word. 

This course is perfect for business leaders, marketers and agency professionals who want to strategically connect their email marketing content to their business objectives.
Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Email Content Plan Overview
  • How to avoid making common mistakes
  • What an email marketing content plan is
  • Why creating an email marketing plan is important 
  • Steps for building an email content plan 
Lesson 2: Marketing Strategy: Why
  • Matching your business objectives with the marketing funnel stages
  • Types of emails to send at different marketing stages
  • How to choose one clear business objective per email
Lesson 3: Recipients and Senders: Who
  • How to choose your email recipients 
  • How segmentation of your email list increases engagement
  • Best practices for choosing the sender name and email address
Lesson 4: Theme or Value Proposition: What
  • How to define your value proposition
  • How to effectively answer the question, "What's in it for them?"
  • Why it's important to gear your email to the right recipient
Lesson 5: Frequency and Best Time to Send: When
  • How to decide the right frequency for sending email marketing
  • How to decide the right day and time for sending email marketing
  • How to test variables to refine the WHEN piece of your email marketing content plan
Lesson 6: Aligning Content with Business Objectives, and User Interest 
  • Email content approaches for each stage of the marketing funnel
  • What makes a great user experience in email
  • How to combine business objectives and user experience
Lesson 7: Campaigns versus Newsletters
  • How campaigns are different than newsletters
  • How to choose which one to use and when
  • How to use them simultaneously
Lesson 8: Your Content Plan
  • Decisions you'll make when creating an email marketing plan
  • How to connect your business objectives to your email content
  • What to do before writing email content

What You'll Learn

  • Understand the connection between your email marketing and the marketing funnel.
  • Clearly define which stage of the marketing funnel each email speaks to.
  • To apply best practices for deciding who your emails are sent from.
  • Articulate the value proposition you have for your email recipient.
  • Determine the best days and times to send emails that support engagement.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
MELISSA BYERS

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.

Connect with Melissa on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Global Leader

Boot Camp Digital, LLC BBB Business Review
Trustpilot

Get Tips & Tricks

Copyright © Boot Camp Digital