EMAIL MARKETING: BUILD A CONTENT PLAN
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Level: Beginner
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Length: 45 Minutes
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8 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Melissa Byers
WHY YOU'LL LOVE EMAIL MARKETING: BUILD A CONTENT PLAN
This key beginner course empowers marketers to develop an email marketing content plan that aligns with their business objectives.
This connects the dots between content and purpose before you write a single word.
This course is perfect for business leaders, marketers and agency professionals who want to strategically connect their email marketing content to their business objectives.
This connects the dots between content and purpose before you write a single word.
This course is perfect for business leaders, marketers and agency professionals who want to strategically connect their email marketing content to their business objectives.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: Email Content Plan Overview
Lesson 2: Marketing Strategy: Why
Lesson 3: Recipients and Senders: Who
Lesson 4: Theme or Value Proposition: What
Lesson 5: Frequency and Best Time to Send: When
Lesson 6: Aligning Content with Business Objectives, and User Interest
Lesson 7: Campaigns versus Newsletters
Lesson 8: Your Content Plan
What You'll Learn
- Understand the connection between your email marketing and the marketing funnel.
- Clearly define which stage of the marketing funnel each email speaks to.
- To apply best practices for deciding who your emails are sent from.
- Articulate the value proposition you have for your email recipient.
- Determine the best days and times to send emails that support engagement.
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MEET YOUR INSTRUCTOR
MELISSA BYERS
MELISSA BYERS
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.
Connect with Melissa on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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