EMAIL MARKETING: ANALYTICS

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  • Level: Advanced
  • Length: 45 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Melissa Byers

WHY YOU'LL LOVE EMAIL MARKETING: ANALYTICS

This is the ultimate advanced course for understanding the importance email marketing analytics. 

As an email marketer, it's crucial to understand what you're measuring, why you're measuring it, and what to do with that data.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Why Evaluate Email Marketing Performance
  • Why measuring email performance is critical to your marketing success.
  • How to think critically about your email marketing ROI.
  • Ways to turn performance metrics into optimizations.
Lesson 2: Key Email Marketing Metrics
  • To identify the key email marketing metrics.
  • How to calculate key email marketing metrics.
  • How to draw insights from the metrics and turn them into meaningful next steps.
Lesson 3: Evaluating Email Marketing with Web Analytics
  • How to determine what happens after your email recipient clicks on an email.
  • How to use Google Analytics 4 (GA4) to build on your email marketing metrics to review.
  • To identify quality events in your GA4 reports.
Lesson 4: Connecting Metrics to Marketing Objectives
  • How to compare your results to your campaign goals.
  • Which measurements determine your results in common types of campaigns.
  • How campaign performance over time impacts your longterm results.
Lesson 5: Optimizing and Improving Email Marketing Performance
  • How to determine your campaign's effectiveness by answering key questions and trendspotting.
  • How to critically evaluate what's working in your email components and what is diluting your message.
  • Strategies for turning your results into improvements.
Lesson 6: Using Trends to Improve Performance
  • To evaluate your analytics to find trends that drive optimization.
  • How to incorporate current email marketing trends into your campaigns strategically.
  • To critically apply performance data to determine optimization opportunities.
Lesson 7: A/B Testing
  • How to determine your goals for an A/B test.
  • Tactics for choosing an audience and variant for your A/B test.
  • Avoiding common mistakes marketers make when A/B testing.

What You'll Learn

  • Evaluate your email marketing performance using email and web analytics.
  • Determine which metrics matter in relation to your goals.
  • How to use your email marketing performance data to determine opportunities for optimization and improved performance.
  • Incorporate current email marketing trends into your strategy to determine their effectiveness.
  • Define and execute an A/B test.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
MELISSA BYERS

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.

Connect with Melissa on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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