Email Marketing:
Acquire Email Addresses

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  • Level: Intermediate
  • Length: 45 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Melissa Byers

WHY YOU'LL LOVE EMAIL MARKETING: ACQUIRE EMAIL ADDRESSES 

Thisis the ultimate intermediate course for acquiring email addresses.

Acquiring email addresses is a key part of your email marketing plan. It starts well before you send your first email. 

It takes a strategic approach and a strong value proposition for someone to give you their email address.

In this course you'll discover how to grow your email list with tactics that work.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Why List Size Matters
  • How deliverability is tied to your list size
  • Best practices for acquiring email addresses
  • How to start building your list
Lesson 2: Why People Share Their Email Addresses
  • Why the value proposition matters to people
  • How to entice people to share their email addresses with you
  • Different types of lead generation tactics
Lesson 3: Buying Email Lists
  • How buying an email list negatively impacts your bounce rate
  • Legal risks of buying an email list
  • List buying and engagement rates
Lesson 4: Touchpoint Analysis
  • Define a touchpoint analysis
  • Importance of touchpoint analysis for overall strategy and opportunities
  • How to perform a touchpoint analysis
Lesson 5: Acquiring Email Addresses Online
  • Website-based online opt-in strategies
  • Social media-based online opt-in strategies
  • Best practices for acquiring email addresses online
Lesson 6: Acquiring Email Addresses Offline
  • Strategies for acquiring email addresses in offline situations
  • Watch outs when acquiring email addresses in-person
  • Pro-tip to make in-person email acquisition easier

What You'll Learn

  • Articulate the importance of growing your email list.
  • Create a value proposition to inspire users to opt-in to your list.
  • Assess the options for acquiring email addresses and determine which works best for your strategy.
  • Apply best practices for acquiring email addresses online and offline approaches.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she's driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she's made them feel.



Connect with Melissa on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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