DIGITAL STRATEGY: STRATEGIC MEASUREMENT
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Level: Intermediate
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Length: 45 Minutes
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6 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DIGITAL STRATEGY: STRATEGIC MEASUREMENT
This is the ultimate course for defining the metrics for your digital campaigns which is vital to your overall success.
Having the right metrics leads to a better return on investment.
This course will show a proven method to define metrics at various levels.
Having the right metrics leads to a better return on investment.
This course will show a proven method to define metrics at various levels.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: Strategic Alignment
Lesson 2: Setting Impactful KPIs
Lesson 3: KPIs: Objectives
Lesson 4: KPIs: Tactics
Lesson 5: Case Study: GSOT Misalignment
Lesson 6: Measurement Cadence
- How to align goals, strategies, objectives, and tactics with KPIs
- The importance of choosing the right KPIs
Lesson 2: Setting Impactful KPIs
- How to define KPIs
- The difference between KPIs and metrics
- The three characteristics of comprehensive KPIs
Lesson 3: KPIs: Objectives
- Why objectives need a clear metric
- How to add a metric to an objective
Lesson 4: KPIs: Tactics
- How to choose KPIs for tactics
- Connecting tactic KPIs to objectives
Lesson 5: Case Study: GSOT Misalignment
- How to identify GSOT misalignment
- Causes of GSOT misalignment
- How to fix GSOT misalignment
Lesson 6: Measurement Cadence
- What is a measurement cadence
- How to choose a measurement cadence
What You'll Learn
- Articulate your strategic plan with your metrics and KPIs.
- Create quality, quantity, and cost-based KPIs.
- Define KPIs for your objectives.
- Define KPIs for your tactics.
- Identify GSOT strategic misalignment.
- Determine a measurement cadence to drive accountability and performance.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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