DIGITAL STRATEGY: RESEARCH TOOLS
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Level: Advanced
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Length: 55 Minutes
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11 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DIGITAL STRATEGY: RESEARCH TOOLS
This is the ultimate course for discovering the best tools for digital marketing research.
To be successful with digital marketing, you need to know where to find your audience and how you compare to your competitors.
In this course, you'll learn how to utilize tools to unlock insights about your target audience, competitors, and industry.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: Research with Google
Lesson 2: Google Trends
Lesson 3: Google Keyword Planner
Lesson 4: Google Ads Transparency Center
Lesson 5: Meta Ads Library
Lesson 6: LinkedIn Ads Library
Lesson 7: SpyFu
Lesson 8: SimilarWeb
Lesson 9: AnswerThePublic
Lesson 10: Portent Content Idea Generator
Lesson 11: Social Searcher
- How to use Google as a research tool
- Ways Google Search provides insight
- Types of results that Google Search will show
Lesson 2: Google Trends
- How to use Google Trends as a research tool
- What filters are available in Google Trends
- How to use the comparison feature of Google Trends
Lesson 3: Google Keyword Planner
- Importance of Google Keyword Planner in traditional and digital marketing
- How to use Google Keyword Planner to understand your target audience
Lesson 4: Google Ads Transparency Center
- Information Google Ads Transparency Center provides
- How to use Google Ads Transparency Center information in your digital marketing strategy
Lesson 5: Meta Ads Library
- How to use Meta Ads Library as a research tool
- Determine ad strategies of other companies
Lesson 6: LinkedIn Ads Library
- How to use LInkedIn for ad research
Lesson 7: SpyFu
- Information provided by SpyFu
- How to use SpyFu to compare your company with competitors
Lesson 8: SimilarWeb
- How to use SimilarWeb to compare multiple websites
Lesson 9: AnswerThePublic
- Information provided by AnswerThePublic
- How to strategically use information from AnswerThePublic
Lesson 10: Portent Content Idea Generator
- Content inspiration on Portent Content Idea Generator
Lesson 11: Social Searcher
- How to use Social Searcher to find your audience
What You'll Learn
- Use digital marketing tools to research competitors.
- Use digital marketing tools to research your target audience.
- Use digital marketing tools to understand consumer trends and interests.
- Use digital marketing tools to learn about your industry.
- Choose the right listening tools for your needs.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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