DIGITAL STRATEGY: PRIORITIZE MARKETING PLANS

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  • Level: Advanced
  • Length: 45 Minutes
  • 5 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL STRATEGY: PRIORITIZE MARKETING PLANS

This is the ultimate advanced course for prioritizing digital marketing to maximize your marketing efforts.

There are so many channels, tactics, tools, and opportunities in digital marketing. Knowing what is most important and how to stay focused can be challenging. 

This course will show proven models to prioritize your marketing efforts to maximize your return on investment. 

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Set Priorities
  • Why prioritization is important
  • The benefits of prioritization

Lesson 2:  HHH Prioritization
  • What the hero, hub, hygiene model is
  • How to apply the hero, hub, hygiene model to categorize your marketing efforts
  • How to approach channels differently based on where they fit in the hero, hub, hygiene model

Lesson 3: Investment, Impact, Prioritization
  • What the investment/impact model is
  • How to categorize marketing activities with the investment/impact model
  • How to approach activities differently based on where they fit in the model

Lesson 4: Define the Impact
  • How to define your impact
  • How to use "back of the envelope" math to quickly estimate the impact
  • Using MVP and testing to validate ideas without investing

What You'll Learn

  • Articulate the importance of prioritizing your digital marketing efforts.
  • Apply the Hero, Hub, Hygiene model to prioritize your marketing.
  • Apply the investment/impact model of marketing prioritization.
  • Determine (and improve) the impact of your marketing efforts.
  • Determine the full costs associated with marketing investments.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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