DIGITAL STRATEGY: OVERVIEW

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  • Level: Beginner
  • Length: 55 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL STRATEGY: OVERVIEW

This is the ultimate foundation course for digital marketing execution.

This course covers why a strategy is important and how to apply goals, strategy, objectives, and tactics to build a strong digital marketing strategy. 

You'll also learn how to connect metrics and KPIs to your strategy to ensure you're getting your desired results.

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COMPLETION CERTIFICATE INCLUDED

Course Details

Course Outline

Lesson 1: What is Digital Strategy
  • What a digital strategy is
  • The importance of a clearly articulated strategy
  • The benefits of building a strong strategy
Lesson 2: Importance of Digital Strategy
  • Why a digital strategy is important
  • How a clear strategy leads to better channel choices
  • How a clear strategy leads to more focused execution
Lesson 3: Definitions of GSOT
  • How to define your strategic plan
  • The difference between goals, strategies, objectives, and tactics
  • How to use the GSOT model for strategy
Lesson 4: Case Study: Hospital
  • The difference between a clear and unclear strategy
  • How a strong strategy supports better content and metrics
  • How to determine the right strategy for your business
Lesson 5: Case Study: Professional Speaker
  • How to apply the GSOT strategy model to your digital marketing approach
  • How strategy leads to more focus
  • How a clear strategy can deliver better results from fewer tactics or channels
Lesson 6: Digital Strategy Metrics
  • The importance of metrics in evaluating your success
  • How to connect metrics to strategy
Lesson 7: Steps in a Digital Marketing Plan
  • The steps to building a digital plan
  • How strategy fits into the overall digital plan

What You'll Learn

  • Articulate what a digital strategy is and why it is important.
  • Apply the GSOT framework to build a strategy.
  • Differentiate between a weak and a strong strategy.
  • Connect metrics and KPIs to the strategy.
  • Articulate the steps to building a digital marketing plan.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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