DIGITAL STRATEGY: CREATE A STRATEGY
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Level: Intermediate
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Length: 1 hr 20 min
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13 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DIGITAL STRATEGY: CREATE A STRATEGY
This is the ultimate intermediate course for digital marketing execution.
This course covers how to complete the GSOT framework to articulate your marketing strategy clearly.
You'll also learn how your strategy relates to your customer journey. This course will help you create measurable objectives and KPIs to monitor ongoing success.
COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS
Course Outline
Part 1
Lesson 1: Define Your Digital Strategy
Lesson 2: GSOT Overview
Lesson 1: Define Your Digital Strategy
- How to apply the GSOT and marketing funnels
- The benefits of a clear strategy
Lesson 2: GSOT Overview
What You'll Learn
- Create a strategic goal that is clearly articulated.
- Apply the marketing funnel to your strategy.
- Clearly articulate your marketing strategy.
- Apply your strategy to the customer journey.
- Define your objectives.
- Align digital tactics to the strategic framework.
- Align KPIs and metrics to the GSOT model.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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