DIGITAL STRATEGY: CREATE A STRATEGY

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  • Level: Intermediate
  • Length: 1 hr 20 min
  • 13 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL STRATEGY: CREATE A STRATEGY

This is the ultimate intermediate course for digital marketing execution.

This course covers how to complete the GSOT framework to articulate your marketing strategy clearly.

You'll also learn how your strategy relates to your customer journey. This course will help you create measurable objectives and KPIs to monitor ongoing success.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Define Your Digital Strategy

The GSOT and marketing funnel models used to define strategy
  • How to apply the GSOT and marketing funnels
  • The benefits of a clear strategy

Lesson 2: GSOT Overview
  • An overview of the GSOT model
  • How GSOT aligns your marketing efforts
  • The connection between GSOT elements
Lesson 3: Define Your Goal in GSOT
  • How to clearly define your goal
  • The three ways to articulate a goal
Lesson 4: Define Your Strategy in GSOT
  • What a digital strategy is
  • How to articulate your digital strategy
Lesson 5: Digital Strategy: Attract
  • What "attract" is as a marketing strategy
  • The benefits of an attract strategy
  • How attract drives sales over time
Lesson 6: Digital Strategy: Nurture
  • What nurture is as a marketing strategy
  • How to build a successful nurture strategy
Part 2
Lesson 7: Digital Strategy: Convert
  • What conversion is as a marketing strategy
  • How conversion fits into a marketing plan
Lesson 8: Digital Strategy: Retain & Grow
  • What a retain and grow strategy is
  • How to incorporate retain and grow into your marketing
Lesson 9: Digital Strategy: Advocate
  • What advocacy is in digital marketing strategy
  • How to incorporate into your digital strategy
  • Examples of advocacy strategies
Lesson 10: Customer Journey
  • What the customer journey is and why it matters
  • How to connect your strategies to the customer journey
Lesson 11: Determine the Objective in GSOT
  • What an objective is
  • How to define an objective
  • Linking objectives to the strategies and goals
Lesson 12: Choose the Tactics in GSOT
  • What tactics are in the GSOT model
  • How to connect tactics to objectives, strategies, and goals
Lesson 13: Align GSOT with KPIs
  • What KPIs are
  • Why KPIs are important
  • How to connect KPIs to GSOT

What You'll Learn

  • Create a strategic goal that is clearly articulated.
  • Apply the marketing funnel to your strategy.
  • Clearly articulate your marketing strategy.
  • Apply your strategy to the customer journey.
  • Define your objectives.
  • Align digital tactics to the strategic framework.
  • Align KPIs and metrics to the GSOT model. 
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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