DIGITAL STRATEGY: CHANNEL STRATEGY
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Level: Beginner
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Length: 1 hour
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11 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DIGITAL STRATEGY: CHANNEL STRATEGY
This is the ultimate beginner course for discovering your channel strategy to compliment your digital efforts.
Choosing the right digital marketing channels is vital to growing your business success. And the key is understanding which channels are most important.
This course will provide a strategic understanding of the channels and how they contribute to business growth.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Part 1
Lesson 1: Digital Ecosystem Overview
- Overview of the digital landscape
- The 8 buckets of the digial ecosystem
Lesson 2: Social Media Channels
- The type of content that is useful on social media
Lesson 3: Ads in the Digital Ecosystem
- The benefits of digital ads in comparison to traditional marketing
- Describe each type of digital ad
Lesson 4: SEO
- How SEO (search engine optimization) plays a role in your marketing strategy
- What the goal is of SEO
Lesson 5: Website
Part 2
Lesson 6: Conversation Marketing
Lesson 7: Email Marketing
Lesson 6: Conversation Marketing
- How conversation marketing affects on the marketing funnel
Lesson 7: Email Marketing
- The role of email marketing
Lesson 8: Customer Relationship Management (CRM)
Lesson 9: Mobile
- The importance of designing for mobile users
- Mobile specific marketing opportunities
Lesson 10: Tactics
Lesson 11: Strategy-First Thinking
- The importance of strategy-first channel choices
What You'll Learn
- Articulate the importance of choosing channels strategically.
- Choose the channels that are right for your business.
- Articulate the strategic purpose of each channel, including social media, digital advertising, SEO, websites, conversation marketing, email marketing, CRM, and mobile.
- Apply strategy-first thinking to channel choices.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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