DIGITAL STRATEGY:
BUILD A PLAN

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  • Level: Intermediate
  • Length: 1 hr 10 min
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL STRATEGY: BUILD A COMPREHENSIVE PLAN

This is the ultimate intermediate course for building a Digital Strategy. 

Building a comprehensive digital marketing plan is vital for success. Following the planning steps in digital marketing ensures you'll invest your resources in the right channels to deliver real results.

This course provides a proven framework for building a strategic digital marketing plan.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Steps to Build a Strategic Digital Plan
  • Why a strategic plan is important
  • The steps to creating a strategic plan
  • The benefits of a focus and alignment in implementing digital marketing
Lesson 2: Assess the Digital Landscape
  • The importance of assessing the landscape
  • What to research in assessing the landscape
  • Where to listen and research online
Lesson 3: Articulate Your Marketing Strategy
  • Why your strategy is essential
  • How to use the GSOT model to articulate your goals
  • How to use the ANCRA model to define your strategy
Lesson 4: Define Your Target Audience
  • How to define your target audience
  • Why it is important to define your target audience
Part 2
Lesson 5: Create a Content Strategy
  • What a content strategy is
  • Why a content strategy matters
  • Elements to consider in defining your content strategy
Lesson 6: Discover the Channels to Use
  • The landscape of digital channels to use in your strategy
  • Why prioritizing digital channels is important
Lesson 7: Implement with Best Practices
  • Why best practices are important
Lesson 8: Track and Measure Outcomes
  • Why measurement is important
  • The benefits of regular measurement
Lesson 9: Adjust to Optimize
  • What optimization is in digital marketing
  • The importance of optimization
Lesson 10: Focus on the Plan
  • The importance of strategic alignment across plan elements
  • How to improve focus to increase return on investment

What You'll Learn

  • Create a strategic and comprehensive digital marketing plan.
  • Assess the landscape and listen to learn about competitors, customers, and the industry.
  • Articulate your marketing strategy with a proven framework.
  • Define your target audience.
  • Create a content and channel strategy.
  • Articulate the importance of best practices, measurement, and optimization.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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