DIGITAL AND SOCIAL MEDIA MARKETING TRENDS
CRASH COURSE

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  • Level: Intermediate
  • Length: 70 Minutes
  • 16 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL AND SOCIAL MEDIA MARKETING TRENDS CRASH COURSE

Explore the transformative digital marketing trends shaping the industry for 2025.

From AI agents assisting with the customer experience to social commerce skyrocketing, this course examines 15 key trends that will impact marketing strategies in 2025 and beyond.

Get actionable insights and practical applications to future-proof your marketing and stay on the leading edge.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Generative AI
  • Current uses of AI in marketing
  • Limitations of AI in content creation
  • AI's Role in data analysis
Lesson 2: Generative AI in Ads
  • How AI optimizes placements, formats, and targeting to improve results
  • How AI in advertising platforms works to exceed human optimization
  • When an dhow to use AI for targeting to grow results
Lesson 3: Generative AI Agents
  • Why AI agents are more sophisticated than Chatbots
  • How contextual understanding changes the game in AI agents
  • How AI agents can be customized for businesses
Lesson 4: Performance Metrics
  • How quality metrics are transforming marketing measurement
  • Metrics in GA4 (Google Analytics) that shift mindsets toward quality
  • How quality metrics lead to better decision-making
Lesson 5: Content Distribution
  • To adapt content from platform-specific to cross-channel strategies
  • How to optimize platform algorithms to maximize reach
  • The importance of repurposing content to enhance quality and effectiveness
Lesson 6: Authentic Content Over Branding
  • Why authenticity impacts performance
  • How to create authentic content
Lesson 7: Flood the Market Strategies
  • What a "Flood the Market" strategy is and how businesses use it
  • Why "Flood the Market" delivers results
  • Examples of businesses using this strategy and the impact
Lesson 8: Influencer Marketing
  • The role of influencer marketing in advertising
  • How and why businesses are using influencers
  • How to integrate influencers into ads and increase authenticity
Lesson 9: Customer Journey Focus
  • What a customer journey is and how it matters in marketing
  • How to choose the right channels for the right journey stages
  • How the journey increases focus towards targeted, channel specific strategies
Lesson 10: SEO Role Reduced
  • Why the role of SEO will likely decline in the future
  • How AI is changing search (and how to optimize for AI)
  • The rise and impact of zero-click searches
Lesson 11: Content Quality
  • Why quality is more important than quantity in a crowded newsfeed
  • How longevity plays a role in content strategies and increases ROI in top-performing content
  • How discovery and virality play a role in content quality trade-offs
Lesson 12: Vertical Video
  • How and why video outperforms other content formats
  • The importance of adapting to a creator mindset to be successful in vertical video
  • How to grow your ROI with video repurposing strategies
Lesson 13: Voice Seraching and Shopping
  • The increase in voice search and shopping
  • How to optimize your content for voice searches
Lesson 14: Meta/AR/VR 
  • Current adoption of Metaverse, Augmented Reality (AR), and Virtual Reality (VR)
  • How to adapt your strategies for these trends
  • How wearables are gaining traction in this space
Lesson 15: Social Commerce and Shopping Content
  • What social commerce and shoppable content are
  • How popular social networks are emphasizing social commerce
  • How to take advantage of these trends now
Lesson 16: Future Proof Digital Marketing
  • How focus on the customer experience future-proofs your marketing
  • How to adapt to algorithm changes without changing your strategy
  • How focus drives success in 2025 and beyond
  • How to use data to make better decisions

What You'll Learn

  • Harness AI as a strategic tool and adapt your executions to maximize the benefits of AI.
  • Develop a deliberate channel strategy by mapping your customer journey and aligning platforms with their roles.
  • Create a content distribution plan to maximize ROI by repurposing your best vertical video content across multiple platforms.
  • Shift your content strategy from quantity to quality to grow results and ROI.
  • Apply performance-based metrics focusing on quality to improve marketing decisions and ROI.
  • Incorporate trending topics into your marketing strategy.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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