DIGITAL ADVERTISING: TESTING

Write your awesome label here.
  • Level: Advanced
  • Length: 50 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: TESTING


This is the ultimate course for testing our digital advertising to make informed decisions and maximize ROI.

We'll show you how to create tests and interpret results. We'll dive into different types of tests and how and when to use each. 

This course will ensure you will be prepared to build and execute a digital ad testing strategy.
Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Why Testing Matters
  • Why testing is important
  • How to incorporate testing into your ad planning
Lesson 2: Testing vs Variant Optimization
  • Differences between testing and variant optimization
  • When to test and when to use variants
Lesson 3: Build a Testing Plan
  • How to build a testing plan
Lesson 4: A/B Test Setup
  • How to set up experiments for testing
  • How ad platforms integrate testing
Lesson 5: Best Practices for Testing
  • Best practices for testing
  • How to apply best practices to maximize results
Lesson 6: Hypothesis for A/B Test
  • What a hypothesis is
  • How to create a hypothesis for testing
  • Best practices for hypothesis creation
Lesson 7: Hypothesis Examples and Use Cases
  • Examples of hypothesis for testing
  • Testing use cases
Lesson 8: Interpret Results of A/B Testing
  • How to interpret the results of an A/B test
Lesson 9: Types of Experiments
  • Common types of experiments
  • The benefits of different experiment types
Lesson 10: How Common Tests Work
  • How tests are structured to provide unbiased results
  • How variable isolation is incorporated into testing

What You'll Learn

  • Articulate the importance of testing.
  • Differentiate between testing and variant optimization.
  • Set up an A/B test using best practices.
  • Create a hypothesis for an A/B test.
  • Interpret results from an A/B test.
  • Use testing in appropriate scenarios.
  • Apply different types of experiments and tests.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Global Leader

Boot Camp Digital, LLC BBB Business Review
Trustpilot

Get Tips & Tricks

Copyright © Boot Camp Digital