DIGITAL ADVERTISING: TARGETING
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Level: Intermediate
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Length: 90 Minutes
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12 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DIGITAL ADVERTISING: TARGETING
This is the ultimate course for learning to effectively target audiences for digital ad campaigns.
Targeting is one of the factors that make digital ads so effective. Advertisers can efficiently and effectively target the exact audience they want to reach.
Understanding ad targeting is vital to executing a strategic digital ad campaign.
This course will show you the types of targeting available and provide strategies and tips on when to use each one.
Targeting is one of the factors that make digital ads so effective. Advertisers can efficiently and effectively target the exact audience they want to reach.
Understanding ad targeting is vital to executing a strategic digital ad campaign.
This course will show you the types of targeting available and provide strategies and tips on when to use each one.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Part 1
Lesson 1: Why Targeting Matters
Lesson 2: Types of Targeting
Lesson 3: Core Targeting
Lesson 4: Custom Targeting
Lesson 5: Lookalike Targeting
Lesson 6: Retargeting Audiences
Part 2
Lesson 7: Evaluating a Target Audience
Lesson 8: AI (Machine Learning) and Targeting
Lesson 9: When to Use (and Not Use) AI Targeting
Lesson 10: Audience Size and Business Results
Lesson 11: Audience Size and Business Context
Lesson 12: Audience Size and Ad Objectives
Lesson 13: Audience Size and Budget
What You'll Learn
- Articulate why targeting matters and the types of targeting.
- Apply different targeting strategies, including core, custom, and lookalike audiences.
- Apply retargeting in your advertising plan.
- Evaluate your target audience relative to your business goal.
- Apply AI targeting to your ad campaign.
- Evaluate audience sizes for sufficiency.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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