DIGITAL ADVERTISING: STRUCTURE DIGITAL ADS

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  • Level: Intermediate
  • Length: 55 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: STRUCTURE DIGITAL ADS

This is the ultimate course for creating a consistent and strategic campaign structure for effective digital ads.

This course will show you how to create strategic campaigns through the use of ad structure setup within digital ad platforms.  

This course will show how strong campaign structures save time and make it easier to optimize your campaigns. 

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Campaign Structure Overview
  • What campaign structures are
  • Why campaign structures are important
  • Elements at each level of a campaign structure
Lesson 2:  Campaigns
  • What is a campaign level
  • Best practices for creating campaigns
Lesson 3: Ad Sets and Groups
  • What an ad set or ad group is
  • Why ad sets or groups are used
  • Best practices for managing ad sets/groups
Lesson 4: Ad Creative
  • How ad creative fits within the ad structure
  • How and why to add multiple creative options
  • How ad platforms optimize creative
Lesson 5: Evaluate Results
  • How campaign structures support measuring tools
  • How to identify campaign performance issues based on structures
Lesson 6: Naming Elements: Pro Tips
  • Why naming elements are important
  • How to apply naming elements strategically
Lesson 7: Audience Setup and Reuse: Pro Tips
  • How to create and reuse audiences
  • The benefits of creating audiences

What You'll Learn

  • Apply campaign structures to digital ad campaigns.
  • Create objective-based campaigns.
  • Use ad sets and groups strategically.
  • Include multiple ad creatives.
  • Evaluate results based on campaign structure.
  • Use a strategic naming structure in your digital ads.
  • Setup and reuse audiences.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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