DIGITAL ADVERTISING: PIXELS & TRACKING

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  • Level: Advanced
  • Length: 40 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: PIXELS & TRACKING

This is the ultimate course for discovering pixels and tracking codes to improve your digital advertising.

Tracking pixels provides advanced targeting, better measurement, and more effective ads.

This course will show you what pixels are, the benefits and how to implement them.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: What is a Pixel or Tracking Tag
  • What a pixel or tracking tag is
  • How pixels and tracking tags work
Lesson 2: Benefits of Pixels and Tracking
  • The benefits of tracking tags
  • How tags create more advanced targeting
  • How tags improve measurement
  • Ad objectives you can access with tracking tags
Lesson 3: Setup of Pixels and Tracking
  • How to setup a tracking pixel
  • What events are and why they are important
Lesson 4: Tracking Events
  • What events are and why they are important
  • How to setup events correctly
  • How event data connects to ad platforms
Lesson 5: How to Check Pixels on Websites
  • Why checking pixels is important
  • How to check that pixels are properly installed on your site
Lesson 6: Compare Pixel Data and Google Analytics
  • The challenge of comparing pixel and website data
  • Why data may not align
Lesson 7: Conversions API
  • What the conversions API is and why it is used

What You'll Learn

  • Identify what tracking pixels are and why they are used.
  • Set up tracking pixels.
  • Implement events to track with your pixel.
  • Check that your pixel or tracking code works.
  • Compare pixel data to website analytics.
  • Implement advanced tracking like conversions API.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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