DIGITAL ADVERTISING: OPTIMIZE AD ELEMENTS

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  • Level: Advanced
  • Length: 80 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: OPTIMIZE AD ELEMENTS

This is the ultimate course for understanding what optimization is and its importance in digital advertising.

Optimization is vital when there are issues with ad performance.

This course will show how to approach optimization and find and resolve possible issues with ad performance.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Optimize Ad Elements
  • Why to optimize ad elements
  • Key ad elements to optimize
Lesson 2: Ad Objective Issues
  • How to identify ad objective issues
  • Impact of ad objective issues
  • Resolving ad objective issues
Lesson 3: Target Audience Optimization
  • How to identify target audience issues
  • Impact of target audience issues
  • How to optimize your target audience
Lesson 4: Placement Optimization
  • How to identify placement issues
  • Impact of placement issues
  • Resolving placement issues
Lesson 5: Budget Optimization
  • How to identify budget issues
  • Impact of budget issues on performance
  • Resolving budget issues
Lesson 6: Bid Optimization
  • How to identify bid issues
  • Impact of bid issues
  • Resolving bid issues
Lesson 7: Creative Optimization
  • How to identify creative issues
  • Impact of creative issues
  • Resolving creative issues
Lesson 8: Creative Wear Out and Refresh
  • What creative wear out is
  • Impact of creative wear out
  • Resolving creative wear out
Lesson 9: Structural Ad Issues
  • Common structural issues
  • Diagnosing structural issues
  • Resolving structural issues
Lesson 10: Strategic Optimization
  • How to strategically optimize

What You'll Learn

  • Identify ad objective issues and resolve them.
  • Identify and resolve target audience issues.
  • Optimize placements to improve results.
  • Adapt your budget to improve performance.
  • Diagnose and adjust bid issues with your campaign.
  • Optimize your creative.
  • Identify creative wear-out and refresh issues.
  • Identify and adjust structural issues in your campaign.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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