DIGITAL ADVERTISING: OPTIMIZATION FOUNDATIONS

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  • Level: Advanced
  • Length: 45 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: OPTIMIZATION FOUNDATIONS

This is the ultimate course for understanding what optimization is and its importance in digital advertising.

Optimization is vital when there are issues with ad performance.

This course will show how to approach optimization and find and resolve possible issues with ad performance.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Ad Optimization Overview
  • What digital ads optimization is
  • Why optimization of ads is important
Lesson 2: Campaign Performance Diagnostics
  • Why campaigns don't perform as expected
  • Diagnosing campaign performance issues and opportunities
Lesson 3: Campaign Learning Phase
  • What the learning phase is
  • Factors that reset the learning phase
Lesson 4: Ad Performance Over Time
  • How to view ad results to maximize impact
  • Understand result trends over time
Lesson 5: Evaluate Reach and Frequency
  • How reach and frequency metrics can indicate the need for optimization
  • How to evaluate data to know when it's time to adjust
Lesson 6: AI and Optimization
  • How AI optimizes ads
  • How AI ad optimization works
  • How AI ad optimization reduces manual optimization
Lesson 7: Scent and Strategy
  • How scent and strategy impact campaign performance
  • How to evaluate your campaigns for scent or strategy issues

What You'll Learn

  • Identify campaign performance issues.
  • Identify the learning phase and what resets it.
  • Optimize ad performance.
  • Analyze frequency and reach to find performance issues.
  • Articulate how AI automatically optimizes ads.
  • Evaluate and optimize scent and strategy.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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