DIGITAL ADVERTISING: MEASUREMENT FOUNDATIONS

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  • Level: Intermediate
  • Length: 80 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: MEASUREMENT FOUNDATIONS

This is the ultimate course for measuring the impact of your digital ads.

Choosing the right metrics and KPIs to evaluate your performance is key. 

This course will show you how to understand the right metrics, set KPIs, and establish meaningful benchmarks to judge your performance. 
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Choose the Right Metrics
  • Importance of choosing the right metrics
  • Link metrics to campaign and business objectives
Lesson 2: Measurement Layers
  • The layers of metrics and what they are
  • The difference between data, reporting, measurement, and insights
Lesson 3: KPIs vs Metrics
  • Definitions of KPIs and metrics
  • Differences between KPIs and metrics
Lesson 4: Qualitative Metrics
  • What qualitative metrics are
  • How and why to use qualitative metrics
Lesson 5: Digital Ads Metrics and Definitions
  • Common KPIs and metrics and their definitions
  • Metrics and KPIs for different ad objectives
Lesson 6: Setting KPIs
  • How to set the right KPIs
  • Characteristics of strong KPIs
  • Quality, quantity and cost KPIs
Lesson 7: Benchmarks for KPIs
  • What benchmarks are and why they are important
  • How to set benchmarks
  • Pros and cons of different benchmarking approaches

What You'll Learn

  • Choose the right metrics based on ad objectives.
  • Apply measurement layers to your measurement approach.
  • Differentiate between metrics and KPIs.
  • Incorporate strategic and qualitative metrics.
  • Apply core ads metrics to your campaign.
  • Set KPIs using best practices.
  • Establish benchmarks based on four factors.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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