DIGITAL ADVERTISING: LANDSCAPE

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  • Level: Beginner
  • Length: 95 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: LANDSCAPE

This is the ultimate course for understanding the digital advertising landscape.  

This course will show how to build a strong strategy to support your online advertising plan. 

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: How to Choose the Right Channel
  • The factors that influence channel decisions
  • How to apply the factors to your channel choices
Lesson 2: Advertising and the Marketing Funnel
  • How the marketing funnel plays a role in channel selection
  • How to define your strategy in terms of the marketing funnel
  • How to apply the marketing funnel to your channel choice
Lesson 3: Ad Channel Overview 
  • The strategic differences of each ad channel
  • How ad channels compare at achieving different strategies
  • How to choose the right channel based on your strategy
Lesson 4:  Digital Ads and Machine Learning
  • How machine learning and AI are integrated into digital ads
  • How this has changed how ads are run
  • The value of machine learning to improve results
Lesson 5: Search Ads Overview
  • What search ads are and how they work
  • The benefits of search ads
  • The drawbacks of search ads
Part 2
Lesson 6: Display Ads Overview 
  • What display ads are and how they work
  • The benefits of display ads
  • The drawbacks of display ads
Lesson 7: Social Ads Overview 
  • What social ads are and how they work
  • The benefits of social ads
  • The drawbacks of social ads
Lesson 8: Video Ads Overview
  • What video ads are and how they work
  • The benefits of video ads
  • The drawbacks of video ads
Lesson 9: Affiliate Ads Overview
  • What affiliate ads are and how they work
  • The benefits of affiliate ads
  • The drawbacks of affiliate ads
Lesson 10: Channels to Participate
  • How to determine the right number of channels
  • Factors that influence channel choice
Lesson 11: Maximize Ad Channels
  • How to drive maximum impact from each ad channel
  • Pro tips and best practices to increase your media impact

What You'll Learn

  • Choose the right channel for your digital ads.
  • Make strategic decisions on digital ads executions.
  • Apply machine learning to how ads are managed and created.
  • Articulate the pros and cons of ad channels: search ads, display ads, social ads, video ads, and affiliate ads.
  • Maximize the impact and results of your digial advertising plan.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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