DIGITAL ADVERTISING: FOUNDATIONS
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Level: Beginner
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Length: 80 Minutes
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14 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DIGITAL ADVERTISING: FOUNDATIONS
Digital Advertising: Foundations is a beginner course for understanding digital ads and their importance.
In this course, you'll learn the foundations of digital advertising to understand how ads can contribute to your marketing success.
In this course, you'll learn the foundations of digital advertising to understand how ads can contribute to your marketing success.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Part 1
Lesson 1: Why Digital Ads?
Lesson 2: Benefits of Digital Ads
Lesson 3: Challenges of Digital Ads
Lesson 4: Define and Grow Media Impact
Lesson 5: Steps to Building an Ad Plan
Lesson 6: Determine Your Objective
Lesson 7: Define Your Target Audience
Part 2
Lesson 8: Choose Your Ad Channel
Lesson 9: Choose Your Ad Format
Lesson 10: Define Your Ad Creative
Lesson 11: Overview of Ad Purchasing
Lesson 12: Optimize Your Ad for Impact
Lesson 13: Measure Ad Success
Lesson 14: Create a Focused Plan
What You'll Learn
- Articulate what digital ads are and their benefits and drawbacks.
- Apply the levers of growing media impact.
- Implement the steps to building an ad plan.
- Choose the right channel for your ads.
- Optimize and measure the impact of your ads.
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100% money-back guarantee within 7 days of purchase
The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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