DIGITAL ADVERTISING: FOUNDATIONS

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  • Level: Beginner
  • Length: 80 Minutes
  • 14 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: FOUNDATIONS

Digital Advertising: Foundations is a beginner course for understanding digital ads and their importance.

In this course, you'll learn the foundations of digital advertising to understand how ads can contribute to your marketing success.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Why Digital Ads?
  • Importance of digital ads
Lesson 2: Benefits of Digital Ads
  • Business benefits of digital ads
  • Strategic advantages of using digital ads
Lesson 3: Challenges of Digital Ads
  • Key challenges of digital ads
  • Issues that impact ad effectiveness
Lesson 4: Define and Grow Media Impact
  • What media impact is
  • Factors that influence media impact
  • Effects of factors on results
Lesson 5: Steps to Building an Ad Plan
  • Define steps of an ad plan
  • Importance of each step on ad success
Lesson 6: Determine Your Objective
  • Define ad objective
  • Clearly defining ad objective
  • Align ad objective with your business goal
Lesson 7: Define Your Target Audience
  • Importance of selecting the right audience
  • Main types of targeting available
  • How to choose the right audience
Part 2
Lesson 8: Choose Your Ad Channel
  • How to choose the right ad channel
  • What each channel is and how it works
Lesson 9: Choose Your Ad Format
  • What is an ad format
  • Considerations when choosing format
Lesson 10: Define Your Ad Creative
  • What is ad creative
  • Importance of ad creative
  • Balance user value and business value
Lesson 11: Overview of Ad Purchasing
  • Purchasing digital ads
  • Online bidding systems
Lesson 12: Optimize Your Ad for Impact
  • What is ad optimization
  • Importance of ad optimization
Lesson 13: Measure Ad Success
  • Evaluate ad success relative to KPIs
  • Setting KPIs
  • Linking KPIs to business objectives
Lesson 14: Create a Focused Plan
  • Importance of strategy in ad plan
  • Plan elements

What You'll Learn

  • Articulate what digital ads are and their benefits and drawbacks.
  • Apply the levers of growing media impact.
  • Implement the steps to building an ad plan.
  • Choose the right channel for your ads.
  • Optimize and measure the impact of your ads.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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