DIGITAL ADVERTISING: CREATIVE OPTIMIZATION

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  • Level: Advanced
  • Length: 50 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: CREATIVE BEST PRACTICES

This is the ultimate course for understanding the strategies, tactics, tools, and metrics for optimizing creative performance.

Most ad platforms have integrated creative optimization through testing, ad variants, and dynamic creative.

In this course, you'll learn how to maximize creative performance with advanced approaches.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Create Scent
  • What scent is and why it matters
  • How to apply scent to your digital ad strategy
Lesson 2: Dynamic Creative
  • What dynamic creative is and why advertisers use it
  • Best practices and watch-outs for dynamic creative
Lesson 3: Creative Variants
  • What creative variants are and why advertisers use them
  • How creative variants improve results
Part 2
Lesson 4: Creative Size Customization
  • What creative customization is
  • When to invest in creative customization
Lesson 5: Creative Refresh Strategies
  • Why creative refresh is needed
  • How to know when to refresh your creative
Lesson 6: Creative Greatest Hits Strategy
  • What a greatest hits strategy is
  • How to run a greatest hits strategy
Lesson 7: Creative Measurement
  • The creative metrics that ad platforms provide
  • How to use creative metrics to optimize

What You'll Learn

  • Create scent across ad elements.
  • Apply creative strategies like dynamic ads and ad variants.
  • Use creative size customization strategically.
  • Use creative refresh and greatest hits strategies.
  • Measure the effectiveness of ad creative performance.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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