DIGITAL ADVERTISING: CREATIVE BEST PRACTICES

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  • Level: Intermediate
  • Length: 40 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: CREATIVE BEST PRACTICES

This is the ultimate course for developing great creative for digital ads.

Great creative is vital to an effective digital ad strategy. Ads must balance two factors: earn attention and convey a business message.

There are specific best practices that lead to better ad performance. Great creative doesn't happen by accident.

In this course, you'll learn specific best practices that lead to better ad performance and how to create ads based on best practices that deliver results.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Why Creative Matters
  • Why creative matters
  • How creative must capture attention to deliver impact
Lesson 2: Elements of Great Creative
  • Why business value is important to delivering creative impact
  • How user value is a factor in creative impact
Lesson 3: Impact of Creative Quality on Costs
  • How creative quality and cost are related
  • Why lower quality creative increases costs
Part 2
Lesson 4: Creative Best Practices
  • Best practices for ad creative
  • Why each best practice matters and how to apply it
Lesson 5: Creative Examples and Evaluation
  • How to apply best practices based on real examples
  • How to evaluate creative based on best practices

What You'll Learn

  • Articulate why great creative matters and how creative quality impacts costs.
  • Apply best practices for digital ad creative.
  • Optimize text for better creative performance.
  • Create attention-grabbing images.
  • Apply video best practices.
  • Evaluate creative for best practices.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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