DIGITAL ADVERTISING: BUILD A MEDIA PLAN
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Level: Intermediate
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Length: 75 Minutes
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11 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DIGITAL ADVERTISING: BUILD A MEDIA PLAN
This is the ultimate course for building a media plan for your digital campaigns which is vital to maximizing your digital ad spend.
A media plan defines how the budget will be spent and is based on strategy using best practices and channel knowledge.
This course will show you exactly how to create a media plan that delivers results based on these best practices.
A media plan defines how the budget will be spent and is based on strategy using best practices and channel knowledge.
This course will show you exactly how to create a media plan that delivers results based on these best practices.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Part 1
Lesson 1: What is a Media Plan
Lesson 2: Digital Media Briefing
Lesson 3: Connecting Creative and Buying Agencies
Lesson 4: Elements of a Media Plan
Lesson 5: Estimating for a Media Plan
Part 2
Lesson 6: Results-Based Planning
Lesson 7: Budget-Based Planning
Lesson 8: Budget Sufficiency
Lesson 9: Channel Selection
Lesson 10: Media Planning Pro Tips
Lesson 11: Planning Template
What You'll Learn
- Articulate what a media plan is and why it matters.
- Brief an agency (or guide a briefing) effectively.
- Connect creative and buying for a complete view of ad performance.
- Apply the elements of a media plan.
- Build an estimate for media spending.
- Create a budget with best practices.
- Choose the right channels.
- Create a comprehensive media plan.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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