DIGITAL ADVERTISING: BUILD A MEDIA PLAN

Write your awesome label here.
  • Level: Intermediate
  • Length: 75 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: BUILD A MEDIA PLAN

This is the ultimate course for building a media plan for your digital campaigns which is vital to maximizing your digital ad spend.

A media plan defines how the budget will be spent and is based on strategy using best practices and channel knowledge.

This course will show you exactly how to create a media plan that delivers results based on these best practices. 

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: What is a Media Plan
  • What a media plan is
  • Why businesses need a media plan
Lesson 2: Digital Media Briefing
  • What a media briefing is
  • The role of different stakeholders in media briefing
  • What to include in media briefing
Lesson 3: Connecting Creative and Buying Agencies
  • Why creative and buying need to be connected
  • The importance of data in executing digital campaigns
Lesson 4: Elements of a Media Plan
  • Define the elemens of a media plan
  • How to apply the elements of the media plan
  • How to evaluate the media plan
Lesson 5: Estimating for a Media Plan
  • Importance of creating estimated results for a media plan
  • How to get estimated results from ad platforms
Part 2
Lesson 6: Results-Based Planning
  • What results-based budget planning is
  • How to use results-based budget planning
Lesson 7: Budget-Based Planning
  • What budget-based planning is
  • How to use budget-based planning
Lesson 8: Budget Sufficiency
  • What budget sufficiency is
  • How to evaluate budget sufficiency
  • The impact of insufficient budgets
Lesson 9: Channel Selection
  • Balancing budget, targeting, and channel selection
  • Factors to consider when choosing channels strategically
  • Tips to consider in choosing channels for your media plan
Lesson 10: Media Planning Pro Tips
  • Pro tips and considerations when building a media plan
Lesson 11: Planning Template
  • How to build your media plan

What You'll Learn

  • Articulate what a media plan is and why it matters.
  • Brief an agency (or guide a briefing) effectively.
  • Connect creative and buying for a complete view of ad performance.
  • Apply the elements of a media plan.
  • Build an estimate for media spending.
  • Create a budget with best practices.
  • Choose the right channels.
  • Create a comprehensive media plan. 
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!