DIGITAL ADVERTISING: ADVANCED MEASUREMENT 

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  • Level: Advanced
  • Length: 40 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE DIGITAL ADVERTISING: ADVANCED MEASUREMENT

This is the ultimate course for measuring the impact of your digital ads.

This course covers attribution settings, creative measurement, and metrics comparison. 

This course will show you advanced ways to measure the impact of your ads, such as brand lift, conversion lift, and market mix modeling. 
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Attribution Settings
  • What attribution settings are and how they work
  • How to set the right attribution settings
Lesson 2: Creative Measurement
  • What creative metrics are
  • How to use creative metrics in judging ad performance
Lesson 3: Comparing Metrics
  • Comparing metrics across platforms
Lesson 4: Brand Lift Studies
  • What brand lift studies are
  • Why businesses use brand lift studies
Lesson 5: Conversion Lift Studies
  • What conversion lift studies are and how they work
  • When to use conversion lift studies
Lesson 6: Marketing Mix Models
  • What a marketing mix model is and why it  is used

What You'll Learn

  • Apply attribution settings based on your customer journey.
  • Use creative metrics to assess performance.
  • Articulate the complexities of comparing metrics across platforms.
  • Use brand lift and conversion lift studies.
  • Incorporate marketing mix modeling.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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