BLOGGING FOUNDATIONS

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  • Level: Beginner
  • Length: 60 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE BLOGGING FOUNDATIONS

Over 80% of businesses use blogs as a part of their marketing strategy.

This makes blogging a vital element of most marketing plans.

This course gives you the foundations on what a blog is, the benefits of blogging, and how to build a plan to include blogging in your marketing plan.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Blogging Overview
  • The definition and importance of a blog
  • The factors that differentiate a blog from other web content
  • Examples of B2B and B2C business blogs
Lesson 2: Blog Marketing Strategy
  • How blogging fits into your marketing strategy
  • Examples of blogs focused on each stage of the marketing funnel
Lesson 3: Blogging and SEO
  • How blogs generate SEO value for businesses
  • How to optimize your blog for search engines
Lesson 4: Steps for Building a Blog
  • The steps to build a strategic blog for your business
  • How to apply each step to build your plan
Part 2
Lesson 5: 6 Ps to Establishing and Maintaining Your Blog
  • 6 Ps to establishing and maintaining your blog
  • How to build a plan to maintain your blog after launch
Lesson 6: Blogging Research
  • How to research blogs in your industry and category
  • What to look for when researching blogs
Lesson 7: Planning Content that Delivers Value
  • How to create a blog content plan
  • The elements of strategic and successful blog content
Lesson 8: Blogging Measurement
  • Why measurement is essential and how to measure your blog
  • Key metrics for measuring blog success

What You'll Learn

  • Articulate what a blog is and the defining features of a blog.
  • Apply blogging to B2B and B2C businesses.
  • Incorporate blogging into your marketing strategy.
  • Articulate the SEO benefits of blogging.
  • Apply the steps to build a strategic business blog.
  • Maintain your blog with the 6 Ps of your blogging presence.
  • Research the blogging landscape and find relevant blogs.
  • Create a strategic blog content plan.
  • Measure the impact of your blog with KPIs and benchmarks.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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