BLOGGING: BUSINESS VALUE AND STRATEGIC FIT

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  • Level: Beginner
  • Length: 55 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE BLOGGING: BUSINESS VALUE AND STRATEGIC FIT

A blog can be a powerful marketing tool. It can grow awareness, generate traffic, improve search rankings (SEO), generate leads, position your business, generate sales, build loyalty, and be a resource for your prospects, sales team, and customers.

At the same time, a blog requires a significant investment. It is important to understand if a blog is the right strategy for your business goals.

This course will explore the business value and strategic fit of blogging, so you can determine if a blog is right for you.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Blogging Value Overview
  • Why launching a blog should be carefully considered
Lesson 2: Blogging Myths and Reality
  • Blogging myths vs reality
  • How blogs fit into a modern marketing strategy
Lesson 3: Pros and Cons of Blogging
  • The pros of blogging and the primary reasons businesses still invest in blogs
  • The drawbacks of blogging that should be considered before jumping in
Lesson 4: Blogging vs Content Sites
  • Different types of content you can create and how they fit into your strategy
  • The benefits of hosting your blog on your own site
  • The benefits of publishing on an existing publishing site
  • How to choose where to publish your content
Lesson 5: Blogging Resourcing and Investment
  • The time and resources you should budget for your blog
  • Average costs for blog creation, writing, and ongoing management
Lesson 6: Is Blogging Right for You?
  • How to determine if blogging is right for you
  • Questions to ask to determine if a blog can meet your goals
  • How to use the blogging decision-matrix to evaluate fit

What You'll Learn

  • Avoid the myths of blogging and base your decisions on what works now.
  • Apply the benefits of blogging to your strategy.
  • Apply the cons of blogging to your decision to launch a blog.
  • Differentiate between blogs and website content.
  • Choose between your blog and a content site or platform.
  • Identify the resources and investment you need to launch a blog.
  • Determine if blogging is the right strategic choice for your business.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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