10 DIGITAL MARKETING STRATEGIES THAT DON'T WORK ANYMORE
CRASH COURSE

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  • Level: Intermediate
  • Length: 60 Minutes
  • 13 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE 10 DIGITAL MARKETING STRATEGIES THAT DON'T WORK ANYMORE CRASH COURSE

Digital marketing continues to evolve - and AI is only accelerating this. All marketing channels are becoming more complex and more competitive than ever before.

Smart marketers must continually adapt their strategies based on what works now. This session will uncover 10 digital marketing strategies that don’t work anymore, and what you can do instead.

Most of these strategies were best practices - and most businesses still do them! Discover what works now to keep your competitive edge and get real results.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Foundational Changes in Digital Marketing
  • How digital marketing is changing
  • How changes to market dynamics impact your digital marketing success
Lesson 2: SEO and Ranking Changes 
  • How SEO has evolved toward quality content and user experience
  • Why quality matters more than technical optimizations
Lesson 3: AI is Changing SEO
  • How AI overviews are changing search behavior and traffic
  • How to optimize for AI search
Lesson 4: SEO and User Experience
  • The importance of user experience in SEO
  • How user experience future-proofs your SEO and AI rankings
Part 2
Lesson 5: Adapting Email Marketing for Results
  • How deliverability is impacting email effectiveness
  • Deliverability algorithms and metrics
  • How to adapt your strategy to increase visibility
Lesson 6: Increase Focus and Reduce Channels
  • How digital marketing dynamics support a more focused strategy
  • How to use metrics and strategic goals to prioritize and focus
Lesson 7: AI Ad Optimization
  • How AI and machine learning are impacting digital advertising.
  • How ads auto-optimize and reduce the need for human optimization
Lesson 8: New Website Analytics Metrics 
  • How website analytics are shifting from old metrics
  • How to identify and focus on higher-quality metrics
Part 3
Lesson 9: Performance-Focused Digital Marketing Metrics
  • How to identify and avoid lower-quality metrics.
  • How to optimize and focus on business goals instead of proxy metrics.
Lesson 10: Mediocre Organic Social Content Doesn't Work 
  • Why organic social media is changing
  • How to level up your social media content to earn attention and results
Lesson 11: AI Content Doesn't Stand Out 
  • Why you should rethink using AI in your content strategy
  • How authenticity still reigns when it comes to content
Lesson 12: Shifting Content from Text to Video 
  • How content consumption is reducing the relevance of text content
  • How videos are delivering results and why they matter more
Lesson 13: AI is Automating Ads 
  • How AI integration into ads is changing ad strategy and execution
  • How to use more AI in ad execution to increase results

What You'll Learn

  • How to update your channel strategy based on market realities.
  • How content strategies must adapt in a cluttered marketplace.
  • The reality of SEO and how AI is changing the game.
  • Why your organic social strategy drains your resources (and how to fix it).
  • How to capitalize on email deliverability algorithms.
  • Why “thought leadership” strategies don’t work.
  • How to resonate a clear, consistent brand message that builds results.
  • How to build a more focused plan to drive success.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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